On an unusually warm night in the heart of Paris, at the famed Palais Brongniart, people from all over the world gathered to celebrate the launch of Karl Lagerfeld’s first two fragrances—one men’s and one women’s—for his namesake brand.
Yesterday we learned all about the fragrance straight from Karl’s genius, hilarious mouth, and today, we’re delighted to bring you these almost entirely nude campaign images of Karl’s BFF Baptiste Giabiconi and German stunner Kati Nescher.
“We needed one boy and one girl. Baptiste and Kati were perfect for what I wanted to embody. There was no other options possible,” Karl said.
The designer shot the campaign himself in black and white and nude all over. The only attire? Studded fingerless gloves, of course!
Here’s what the models thought about shooting in the nude with Karl (and each other), the shape of the new fragrance, and being part of Karl’s crew.
How was the photo shoot for the campaign?
Baptiste Giabiconi: It wasn’t my first time being shot nude, and it wasn’t my first time working in this style with Karl. I thought it was fantastic to do this kind of shoot especially for a fragrance. The campaign’s sensual, sexy, bare feeling is exactly what the fragrance is all about.
Kati Nescher: I love to shoot with [Karl]. He’s the best. [Being] naked in front of the camera with Karl and the teams around me feels natural, especially with a good-looking guy like Baptiste!
What are you thoughts on the shape of the bottle?
BG: It’s beautiful, modern, really unique. It’s unlike any other bottle out there. It reflects Karl’s aesthetic, with its metal, which he always wears, and its square angles. There’s a glimpse of his personality, his precision. I think it’s an accurate representation of Karl and the person he is every day. In fact, I think we all carry a bit of Karl with us every day. It’s pleasant to hold in your hand, which is important, since it’s meant to be used every day, every night—whenever you want throughout the day!
KN: I think it’s perfectly made for Karl Lagerfeld: It has his face, beautiful angles. I mean, when I see the bottle, I see Karl’s style.
What does it mean to you to be part of the “Karl family”?
BG: It’s truly an honor to be a part of such a select group. It’s so enriching to be able to learn from him and work with him and his team on various projects. There’s always something new. He never does the same thing twice.
