Maryna needs to insure her legs for a million dollars because they are the best thing about this campaign! The clothes are pretty good too if you like the glam - Eurotrash aesthetic and many do, myself included - although I loathe those boots with the big rhinestones.
To be frank I'm under the impression I haven't seen an interesting Blumarine campaign in ages
Perhaps I am over-analyzing this, but I wonder what the thought process is behind the recent Blumarine campaigns. Assuming that Demarchelier shot this one, the approach under him has been pretty model (Edita, Doutzen and Maryna) jumping in front of a gray screen. McDean had edgier models - Natasha, Iselin, et. al. and some of his sets I liked - I think he did a carousel and one was a sort of romantic (Queen Anne-ish?) boudoir / sitting room set up; however, I didn't like that box thing he did with Natasha. The overall effect, especially the casting and the models' expressions were edgy overload. Tim Walker's ads were visual feasts, really S.T.U.N.N.I.N.G., although I wonder if at times it was too much for an ad campaign.
If I had my druthers I would blend the McDean era settings* with the Demarchelier era casts - I think that Edita and Maryna are up to the challenge, I am not sure about Doutzen but she's so friggin' pretty it may not matter.
* Heck, the Walker era sets would be amazing, but I don't know of too many fashion houses who are still spending that kind of money on their campaigns.