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imo Sigrid adds a new brand of elegance in this campaign, something that the
past Celine girls has failed to capture. the whole thing just looks more.. chic-er
I have to disagree on this one. I just saw this summer's Celine ad with Carmen Kass in a mag, and I think she's more suited to the brand than a girl as young as Sigrid. I see Celine as a brand for women like Phoebe Philo : women in their 30es+, confident, with life experience. A model like Carmen embodies that well, plus she has a natural elegance (at least in the ad).
That said, Sigrid has a natural elegance too, her blond & nordic look fits Celine too, but she is a tad too young to be a perfect match IMO.