but this what Calvin Klein is = safe American sportwear.
Hm..
I've never seen that Calvin Klein or even associated sportswear with it. I can see
some of that with secondary lines like jeans and underwear but not the mainline..?.. all the way back to the late 70s. It's always been about defining a very American type of elegance and sophistication, one that is
not about being high-maintenance (as say, the ideal sold by Paris-based houses) but effortlessness and practicality and in a way being completely fine with women that have busy lives, that have a job in maybe finances, politics, fields that remain highly strict and leave little room for sartorial expression, so you can't be wildly experimental but it's still possible to elevate dress codes.. you see this on their advertisements, collections.. entire aesthetic.
I used to be a big fan of Raf's work in my teens and watched his growth at Jil Sander.. which remains for me a bit of a sad spectacle (seeing him entering that side of the field) and also one of the last truly exciting detours in fashion. Dior was worth watching even when you could see how difficult it was riding that gigantic machine.. but Calvin Klein.. it's a harsh reminder that too much cynicism and self aggrandizement is one toxic cocktail no matter how pure, aware or humble you are. There is a way of conceiving American culture in pretty much every collection he's shown that just feels so arrogant. I see the
humor in "new" cultures, what you perceive and judge as superficial, how it must all start and end with its ever so vapid pop culture, capitalism at its most grotesque, that Ruscha, Baldessari, etc all the people you admire do it.. but no one makes stronger commentary about a culture than the people from it because their criticism is sustained on profound understanding and in most cases, love. Take that out of the equation and you're just reducing all the references you gathered to cartoons. Quick fix for that though: just get to know the people.. you'll see less frat boys, less Swedish-tourist-on-a-15-day-trip imagery and clichés and more of what CK and Costa tried to convey: easiness, casualness, a celebration of its cities, the lifestyle of people in them, the pride people take in working, and not so much of that smug, ironic junk aimed at trendy teenagers.