liberty33r1b
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source: WWD
Following its purchase by the Li & Fung group in December, Cerruti is suspending its women’s wear activities to focus on the men’s business, chief executive officer Florent Perrichon said on the sidelines of the brand’s autumn-winter show Friday. “We prefer not to spread ourselves too thin in a field that is highly competitive,” he explained, adding that creative director for women’s wear Richard Nicoll would present his third and final collection for the house in March, in a format that has yet to be determined.
A string of young French actors showed up to support the first men’s outing by designer duo Sachiko Okada and Aaron Sharif of label Blaak. “All the ingredients are there for a winning formula,” said Julian Cerruti, son of founder Nino Cerruti. Paolo Roversi was philosophical about the changes at the brand, which has gone through a series of owners in the decade since Nino Cerruti left. Roversi, who defined the look of the label in the Eighties, sought to recapture that spirit in the new spring-summer advertising campaign he shot for the brand. “I pretended Nino was still there,” he said.
http://www.wwd.com/fashion-news/cerruti-to-close-womens-business-3439226?src=nl/newsAlert/20110121-1
this is really sad....i have long admired Cerruti, especially when Narciso Rodriguez was still working there.....also, Richard Nicoll did a pretty good job the last few seasons....quite surprising decision, no?....
Following its purchase by the Li & Fung group in December, Cerruti is suspending its women’s wear activities to focus on the men’s business, chief executive officer Florent Perrichon said on the sidelines of the brand’s autumn-winter show Friday. “We prefer not to spread ourselves too thin in a field that is highly competitive,” he explained, adding that creative director for women’s wear Richard Nicoll would present his third and final collection for the house in March, in a format that has yet to be determined.
A string of young French actors showed up to support the first men’s outing by designer duo Sachiko Okada and Aaron Sharif of label Blaak. “All the ingredients are there for a winning formula,” said Julian Cerruti, son of founder Nino Cerruti. Paolo Roversi was philosophical about the changes at the brand, which has gone through a series of owners in the decade since Nino Cerruti left. Roversi, who defined the look of the label in the Eighties, sought to recapture that spirit in the new spring-summer advertising campaign he shot for the brand. “I pretended Nino was still there,” he said.
http://www.wwd.com/fashion-news/cerruti-to-close-womens-business-3439226?src=nl/newsAlert/20110121-1
this is really sad....i have long admired Cerruti, especially when Narciso Rodriguez was still working there.....also, Richard Nicoll did a pretty good job the last few seasons....quite surprising decision, no?....
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