Why are there so many people dissing Lagerfeld for the photography? He's a GREAT photographer, maybe he's not up there with Inez & Vinoodh or M&M, but he's got talent. (although I don't like the magnum videos) But this ad took some getting used to, but when you think of it, Karl was trying to inject some edge into Chanel. When is the last time anyone has though of Chanel as androgynous? The androgyny essence has been in the brand for a long time discreetly, and Karl took it and made it real. Designers need to do something different every once in a while and Karl did it with the collection and the ad.