one thing that bugs me about this campaign is the theme, which doesn't reflect the dark, dreary vision of the runway presentation. i love photobooths, but i'm not sure if karl used that theme appropriately - perhaps if the shots actually came to look grittier, like actual photobooth-looking shots? i just thought it was poorly thought.
other than that, i don't see what the fuss is about. but then again, i can never disassociate chanel with the old guard, full of saggy, aristocratic, white snobby sea hags despite karl's attempts to make the label more youthful.