ellastica
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- Jul 7, 2010
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Mechanical as in presentation, grouping of models in the campaign imagery not that inclusion is mechanical.
Again I’m going off memory not what’s current in Chanel. I read magazines religisouly from the early 90s til c 2008, and MOCA was not an integral part of Chanel’s campaigns. I no longer own the vast majority of my copies of Elle, Vogue, allure, Mademoiselle, Bazaar, so I cant say with certainty what images ran in the magazines but growing up imertsed in these campaign images Chanel was not synonymous with diversity.
Although I did just remember without the aid of internet that beautiful 90s Chanel allure ad campaign which included Asian model Nora and an African American model whose name sadly escapes me at the mo. This campaign was successful in presenting models of all color in a natural way.
Taking into account the 50 plus years Chanel has shot campaigns for their fashion, perfume cosmetics, the overriding theme has been very whitewashed along with the rest of the fashion industry. So yes their recent blip is a step in the right direction and I applaud them. But less robotic expressions and grouping presentation would be appreciated.
Again I’m going off memory not what’s current in Chanel. I read magazines religisouly from the early 90s til c 2008, and MOCA was not an integral part of Chanel’s campaigns. I no longer own the vast majority of my copies of Elle, Vogue, allure, Mademoiselle, Bazaar, so I cant say with certainty what images ran in the magazines but growing up imertsed in these campaign images Chanel was not synonymous with diversity.
Although I did just remember without the aid of internet that beautiful 90s Chanel allure ad campaign which included Asian model Nora and an African American model whose name sadly escapes me at the mo. This campaign was successful in presenting models of all color in a natural way.
Taking into account the 50 plus years Chanel has shot campaigns for their fashion, perfume cosmetics, the overriding theme has been very whitewashed along with the rest of the fashion industry. So yes their recent blip is a step in the right direction and I applaud them. But less robotic expressions and grouping presentation would be appreciated.
