Chanel S/S 2021 : Charlotte Casiraghi by Inez van Lamsweerde & Vinoodh Matadin

[Benn98]

WWD

 

[Benn98]

Sorry to start the new year with salty comments, but sigh. Chanel officially does not look like a luxury brand anymore. It started with the Lily Rose Depp campaign. The setting is predictable, Charlotte hair and makeup is predictable, and the 'Frenchness' is predictable.
What even is that 40s matronly pink dress which looks like something from Primark?? Doesn't match the rest of the campaign. And I don't like her expression throughout.

 

[Serend1pity]

Awful - just hire a real model!

 

[THD96]

I guessed this is the era of young royal or celebrities offsprings, in this case she both so it's makes sense. That being said she looks stiff and uncomfortable. The photographs made her looks like an instagram model at best. There is nothing expensive about this.

Does she really famous in France/Monaco that guarantee good sale for them? Because I don't think make her brand ambassador comes cheap. Hired Meghan Markle if you want an instant hit .

 

[Deleted member 1957]

The first dress/bed combo is hideouys but I actually like this. She looks believable in the setting and has done some high fashion work in the past I believe.

 

[chanelh]

Really?? Is the first pic telling ppl that Virginie's inspiration is actually from a hideous bed?

 

[tigerrouge]

Without Karl, Chanel ads now look like images lifted from a feature where mothers and daughters try to prove they can wear the same clothes as each other, because "style is timeless".

Like a French Elle cover story on infinite repeat.

 

[Lola701]

I’m not really convinced on Charlotte with Chanel. I know she has worn it since she was a baby but I think both her mother and her little sister wears it with much more ease. She was good for Gucci...

I get the intention...Monaco, Helmut Newton, Glamour...etc.
But I think it’s a very ostentatious kind of imagery for Chanel.

Karl’s Chanel was also about that idea of looking rich but it was done with much more humor and it was more subtle. He had shot campaigns at Monaco, Biarritz, St Tropez, Cannes but they weren’t JetSet.

I don’t even want to comment on the clothes.

And I really miss a consistency when it comes to photographers.

 

[YohjiAddict]

Totally amateur, the poolside shot I like because it reminded me of an Eric Rohmer movie but the dress does not look expensive. Vogue Paris outtakes are probably more refined.

 

[aracic]

Yikes. Inez & Vinoodh produced a far more interesting ''campaign'' with the simplest of studio shots they used last season. This indeed looks very cheap and has no Chanel quality at all. I disliked most of Karl's campaigns over the past several years, but it never looked quite as cheap (except for maybe that time he cast Lily Rose and Cara together... criminal) and you could always identify the luxurious style of Karl and his Chanel, even without the logo. If you'd have showed me the poolside picture out of context, I would've said it was Michael Kors Collection.

Disappointed to see they're still not working with Meisel for main campaigns. He's probably the only photographer who could save Virginie's dull designs.

 

[RedSmokeRise]

Yikes when did Chanel of all things become Michael kors

 

[kasper!]

^Ture...it is Chanel Cors now.

 

[vogue28]

I have a slight obsession with all things Monaco and Monaco's Royal Family, and have always fawned over Princess Caroline wearing Chanel - so I am ALL for this new partnership. Charlotte feels like a natural fit for Chanel and very much resembles a young Caroline here (especially in the poolside shot and when wearing the red sweater).

My one critique, however, might have been for I&V to have stuck with just one location for more cohesiveness between each shot. The campaign does feel rather disjointed when viewed as thumbnails. Although I shouldn't be complaining over the sight of such breathtaking scenery, when I have zero plans for travel right now.

 

[WAVES]

these are behind the scenes shots, right? it’s impossible that it’s the actual campaign.

Charlotte is a beautiful woman but she is definitely not a model and these first teasers show it well.

also, there is no consistency whatsoever! where’s the storytelling??

the pool shot is the best one of the lot.... this said, I will wait for the final result.

 

[Nomar]

This is so tragic.

 

[mikel]

these are behind the scenes shots, right? it’s impossible that it’s the actual campaign.

Charlotte is a beautiful woman but she is definitely not a model and these first teasers show it well.

also, there is no consistency whatsoever! where’s the storytelling??

the pool shot is the best one of the lot.... this said, I will wait for the final result.

The first two are definitely backstage shots. But the rest looks like proper campaign images.

 

[WAVES]

The first two are definitely backstage shots. But the rest looks like proper campaign images.

oh Lord

as unfortunately I’ve been thinking lately: maybe it’ll look better in print.

 

[TaylorBinque]

So now all the top luxury houses strive to become basic.

 

[Lola701]

I have a slight obsession with all things Monaco and Monaco's Royal Family, and have always fawned over Princess Caroline wearing Chanel - so I am ALL for this new partnership. Charlotte feels like a natural fit for Chanel and very much resembles a young Caroline here (especially in the poolside shot and when wearing the red sweater).

My one critique, however, might have been for I&V to have stuck with just one location for more cohesiveness between each shot. The campaign does feel rather disjointed when viewed as thumbnails. Although I shouldn't be complaining over the sight of such breathtaking scenery, when I have zero plans for travel right now.

She is a royal and they made her look like a basic socialite.
It's a pity because there's a genuine relationship between The Grimaldi Family, Karl and Chanel. I think Karl would have used a bit more humor...

This makes me think of Irina's campaign for the Paris-Montecarlo collection. She looked like a Royal.

 

[kasper!]

^Yes Lola I was thinking the same! That collection is my fav Métiers d'Art collection, so grand and luxurious, too bad Vogue Runway doesn't have it.

Now looking at the images at the second time, it feels worse. It could be Chanel's diffusion line : Coco Cors