Chloes parfum has gotten mixed reviews , mostly deeming it too matronly and heavy, Im assuming their new Love Chloe is geared to attract younger consumers.
It may have got mixed reviews (most of the less than good ones I've read accuse it of being a bit too light and forgettable, in comparison to the original Karl Lagerfeld Chloe), but it appears to be a love-it or hate-it type of situation, because it sells very well, apparently.
In fact, I read it is/was Saks/NM/BG's (can't remember which?!) best selling fragrance (at one point, anyway)? Also, I believe it is very popular in Asia.
I think Love, Chloe will sell well, too, if due to nothing else but the lovely shaped bottle and the blush coloured juice! Whether it smells any good, or not, I don't know, yet?
I think they should add a purse-friendly version to the Love, Chloe range, too, in the style of the original Chloe's refillable purse spray; especially as the lozenge-shaped bottle would lend itself well to becoming a goldtone flask, without the glass portion (with, perhaps, just a lozenge-shaped porthole, showing the level of the liquid?!).
Personally, I'm sad that they cut-back and then discontinued the original Chloe, as it was a very nice, evocative fragrance (originally in a gorgeous, Calla lily stoppered bottle) and I like vintage perfumes, in the same kind of way I like vintage clothing and accessories.
If Chloe no longer want it, I think Parfums Lagerfeld should pick it up, again and preferably, start selling the perfume version in the original bottle, once again (although, that may be too cost prohibitive, by now, I don't know?).
