Chloé S/S 2025 : Rianne van Rompaey by David Sims

[libra]

Wow! Luv It

 

[vogue22]

Great campaign, and I love the styling! But Rianne for Chloé again? Which campaign is this for her, her fifth already?

 

[Valentine27]

Great campaign wow I love everything. The overall mood and tones are very Lachlan Bailey indeed.

 

[Overindulgence]

Very nice - the shot of the sandals + swimsuit and the photo of the shell purse is superb. Finally a campaign that sells us a Summer fantasy and joy. Brands should utilize Petronio more, I love his art direction - he's kind of the only art director at the moment that brings a sensual refinement to his work.

 

[Fiercification]

Wow, that's a fantastic set of campaign images. Especially the one of the swimsuit and shoes, which hints at the Chloé imagery of S/S 01 (the one with Jessica White with the pineapple bikini and the horse?). I'm not a fan of Chemna's output at the brand so far, nor do I care for Elodie's work ever but this successfully sells the collection.

Sims is so great when he's out of his sterile mode and forced to give you some glamour.

 

[Creative]

Cute

 

[Mr Yayo]

Damn. Can’t wait for summer. The papaya shot *best fashion imagery I’ve seen in a while* . I was worried after the first image but we’re ok. Phew

 

[Kanzai]

P.E.R.F.E.C.T.I.O.N

 

[fashionsavvvvvy]

I love the hint of sexual that is not frequently seen in CHLOE recent years. LOVE IT

 

[Scotty]

Love it. Love that it is OG also.

 

[Deneuve]

easily the best campaign of the season

 

[fenty]

FABBBB

 

[Creative]

I love the hint of sexual that is not frequently seen in CHLOE recent years. LOVE IT

Interesting… that’s true. I also love the sun mark (even if I hate them in real life haha).

I think no other brand is doing even slightly sexy, right?

I wish the campaign had more pictures cause it’s very nice and I feel like I want to see more. I also miss some different looks.

I’m not a fan of David Sims though, but this looks quite good.

 

[Vitamine W]

Jesus Christ thats how you do a Chloe campaign. Congrats. Old school vibes.

 

[BalkaniStaCouture]

 

[NicholasII]

Everything is Perfect except for the ugly clothes.

 

[TomBlanksFullFatMiuMiu]

Everything is Perfect except for the ugly clothes.

Yes and so true, amazing art direction!
'Topshop x Kate Moss' necklace and 'The Other Stories' clothes

 

[Mr Yayo]

Everything is Perfect except for the ugly clothes.

Which is why the papaya is the star of this campaign! And the shot with Rianne topless with hair covering her face with the shell bag lol

 

[prylvi]

even the bts shots are stunning

 

[kasper!]

It's a pity that she doesn't follow the the duo-girl casting, mostly from Phoebe. I think that's a quintessential Chloe DNA.