Chloé S/S 2025 : Rianne van Rompaey by David Sims

Great campaign, and I love the styling! But Rianne for Chloé again? Which campaign is this for her, her fifth already?
 
Great campaign wow :heart: I love everything. The overall mood and tones are very Lachlan Bailey indeed.
 
Very nice - the shot of the sandals + swimsuit and the photo of the shell purse is superb. Finally a campaign that sells us a Summer fantasy and joy. Brands should utilize Petronio more, I love his art direction - he's kind of the only art director at the moment that brings a sensual refinement to his work.
 
Wow, that's a fantastic set of campaign images. Especially the one of the swimsuit and shoes, which hints at the Chloé imagery of S/S 01 (the one with Jessica White with the pineapple bikini and the horse?). I'm not a fan of Chemna's output at the brand so far, nor do I care for Elodie's work ever but this successfully sells the collection.

Sims is so great when he's out of his sterile mode and forced to give you some glamour.
 
I love the hint of sexual that is not frequently seen in CHLOE recent years. LOVE IT
Interesting… that’s true. I also love the sun mark (even if I hate them in real life haha).

I think no other brand is doing even slightly sexy, right?

I wish the campaign had more pictures cause it’s very nice and I feel like I want to see more. I also miss some different looks.

I’m not a fan of David Sims though, but this looks quite good.
 

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