Chloe Malle Named Head of Editorial Content of US Vogue

[VanillaCrush]

Maybe magazines like Vogue don’t make sense anymore, I don’t really know. When I look at small or independent publications I have the same issue. I rarely find anything compelling. Karl was right that we have the fashion we deserve, and unfortunately, that applies to every related field. It's sad but the current state of things is a reflection of the world we are living in. It's quite depressing.

I think you really captured a lot of what is going on with this. Aside from the digital aspect, magazines did better in a time when people "got dressed" every day. When I was a teenager in the 90s I would see Donna Karan ads and know that's how I wanted to dress when I was a grown woman. Magazines went one way and society went the other - the clothes in the magazines are nothing close to what we would wear in real life, and a large percentage of the population are wearing whatever was on the mannequin at Old Navy

 

[Xone]

 

[tigerrouge]

(and same, sis. I keep all my World of Interiors issues, too)

If I kept all my issues of World of Interiors, I'd have to move out of my house.

No other magazine seems to have the magical ability to accumulate and take up as much space like WoI.

 

[theshadedgaze]

Let us pray. Vogue the magazine is about to be even more of an extension of Vanity Fair at this point when it used to be the opposite. But let’s see where she takes it. I don’t think she has enough experience really but I don’t make the decisions. I am not holding my breath but I would love to be proven wrong.

 

[alwaysademo]

Glad that it's her, Anna obviously picked someone she respects.
Glad that it's not Edward. He lacked in the class department. His Vogue subjects read like the daily mail, especially the last cover and his "memoir".

 

[MModa]

Let us pray. Vogue the magazine is about to be even more of an extension of Vanity Fair at this point when it used to be the opposite. But let’s see where she takes it. I don’t think she has enough experience really but I don’t make the decisions. I am not holding my breath but I would love to be proven wrong.

Same here!

 

[likeahurricane]

I’ve never thought of Vogue as an extension of Vanity Fair, or vice versa to be honest, they cover celebrities quite differently. What makes you say that?

 

[theshadedgaze]

I’ve never thought of Vogue as an extension of Vanity Fair, or vice versa to be honest, they cover celebrities quite differently. What makes you say that?

It’s more so when Vanity Fair first closed up shop in the Great Depression of the 1930s. I believe it was 1936 that it stopped printing in its first iteration. And was absorbed into Vogue and you will notice that is when Vogue started covering the old Hollywood stars more then and other facets of what would be considered pop culture at the time. Before then it covered those areas a little but Vogue was really strictly a high fashion magazine filled with the socialites and models of the day. Not trying to sound patronizing. And so until the 1980s Vogue on its spine used to say (Incorporating Vanity Fair).
And then of course when Vanity Fair came back under Tina Brown’s leadership the executives saw how quickly the celebrity coverage attracted the new stand sales. Everyone credits Anna Wintour for the celebrity movement on Vogue but really it was “polite suggestions” from her superiors at the time (although Vogue had plenty of actresses on its covers but they were really big lovers of fashion or involved heavily in the industry). Just like when a few years into her editorship she was kind of told to follow the money and focus more on the designer clothes who spent a lot of money on advertising. Although she wasn’t really ever swaying to far away from the advertisers when she did it was enough for the big wigs to say focus even more attention etc etc.
Although I will give Anna and the Vogue editors enormous credit in creating even more magical versions of the celebrities. Giving them the Vogue touch, more sophisticated than Vanity Fair I would say.
I really would like to see a separation again. Like Vogue be more heavily into the fashion crowd and Vanity Fair on the acting/hollywood side.
I would say that is a big reason why the general public can identify someone like Karl Lagerfeld and Marc Jacobs over the other current crop of designers. Because the fashion crowd became celebrities in their own right because of the coverage of fashion magazines back in the 70s, 80s and 90s. It was just a more magical time I would say. More fascinating. I’m reminded of Absolutely Fabulous when the two characters were drunkenly ranting about how everyone was a bunch of no names now. “Who are all of these people?”
Anyways I’m ranting now. Sorry again if it sounded patronizing but I just simply meant when Vanity Fair became part of Vogue, and how it seems to in a way to have become the opposite.

 

[likeahurricane]

Well, obviously why would I be referring to Vogue incorporating Vanity Fair in the 1930s to 1980s… this is a nice history which I’m not ignorant of, so… thanks for the lesson? What next? Sharing the history of how Harper’s Bazaar incorporated Junior Bazaar?

My point was and still is that I really don’t see them as extensions of each other NOW, but sister publications. I was also referring to the types of articles they publish, not just fashion editorials. Beyond celebrity editorials they were quite different, even in tone.

 

[theshadedgaze]

It wasn’t about you referring to that tidbit of history but how I refer to it. I am seeing more of a reverse connection I suppose. Meaning to me Vogue was always primarily a capital F-fashion magazine and featured celebrities occasionally. Then it became more mixed wonderfully so and now for say the last 10 years it seems to be more of a celebrity/personality focus magazine with fashion as an afterthought. Again this is all my point of view. And beyond Vogue having more fashion images their tones are pretty similar because they often hire or share the same writers in many cases. Whether that subject be entertainment, politics, sports, travel, art etc etc.

 

[ah ah]

I checked her IG and... go girl, give us nothing! So pedestrian. She clearly has no clue about fashion, which makes her perfect for Vogue. Other examples show this title remains influential only because of its name. The girls pretending to understand fashion aren’t exactly proving our criticism wrong.

 

[marines]

 

[Squizree]

 

[Yohji]

She really doesn't, half of the time when Chioma mentions hot new/emerging designers, Chloe has no idea who she's talking about. I feel like her only interests are Taylor Swift, gossiping about bland celebrities and what they wear + watching children movies with her kids lol.

I was listening to Anna on the New Yorker podcast and she said that one of the things she likes about Chloe is that she is interested in and has a curiosity for fashion but she isn’t fashion-obsessive. In some ways, like Anna herself.