Introducing our new advertising campaign featuring Fan Bing Bing
We are proud to announce a new collaboration with world-renowned actress Fan Bing Bing. Protagonist of the brand’s new advertising visuals, the feminine and elegant Chopard ambassadress presents our latest creations.
”Fan Bing Bing was an obvious choice. Her delicate and classical features together with her strong personality are a perfect match for embodying the multiple facets of our most iconic collections. She can be any woman and any woman can identify herself with one or more of these new visuals.”, said Caroline Scheufele, co-president of Chopard, on why she has chosen the beautiful Chinese actress to interpret her latest creations.
Photographed in three different contexts, and styled in three different manners, specific to each collection, each visual tells a different story. Timeless yet modern for High Jewellery creations, dynamic and joyful for the iconic Happy Diamonds, elegant and strong for IMPERIALE watches and jewellery. Each visual portrays the assurance, elegance and boldness of the Chopard woman.
Fan Bing Bing was photographed by a duet of photographers, Luigi & Iango. The pair first collaborated in 2010 after a chance meeting in Paris. In 2014, they officially started shooting together as Luigi & Iango, merging their creative talents. Over the years, Luigi & Iango have continued to draw on their different backgrounds and sensibilities in creating a unique approach to contemporary fashion photography.
Distinguished by a discerning eye for detail, balance and movement, their work brimming with sensuality and grace reflects a quest for graphic precision and refinement. Luigi & Iango successful merge their passion and enthusiasm for fashion, beauty, and art into a united, comprehensive vision.
Discover more by visiting Luigi & Iango’s website.
Source:
http://diary.chopard.com/introducing-new-advertising-campaign-featuring-fan-bing-bing-2/
