Christian Dior S/S 2026 by David Sims

[chrisand489]

Dior on Friday unveiled its first coed advertising campaign to coincide with the arrival in stores of the debut collections designed by Jonathan Anderson,
The first creative director to helm both its women’s and men’s divisions.


The naturalistic images, shot by David Sims, feature actress Greta Lee; footballer Kylian Mbappé; actor and director Louis Garrel,
And newly minted brand ambassador Paul Kircher, a rising French actor.
Rounding out the cast are models Sunday Rose, the daughter of Nicole Kidman and Keith Urban; Laura Kaiser, and Saar Mansvelt Beck.

(WWD)

 

[chrisand489]

Greta Lee is pure Jonathan energy right now...serving looks and absolutely on fire.

 

[amby]

 

[amby]

 

[Lola701]

There’s something almost amateur-ish with the logo in black in some shots.
Overall a quite decent campaign.

The shots in color are great. The first 3 shots are perfect! Those in B&W are terrible. Kyllian as cute as he is, may not be the most photogenic person.

Louis is stealing the show.

 

[helmutnotdead]

flop

 

[90sfan]

When they realized it’s tiving UNIQULE, so they turned aome pics into black/white to “elevate”. But it ain’t working lol!!!!
Who even cares about these David Sims contrived “moments” in a fake room built in a studio.
Lame and dull. Next?

 

[Melancholybaby]

There’s something almost amateur-ish with the logo in black in some shots.
Overall a quite decent campaign.

The shots in color are great. The first 3 shots are perfect! Those in B&W are terrible. Kyllian as cute as he is, may not be the most photogenic person.

Louis is stealing the show.

The logo looks off- like it was done on MS Paint, very amateur indeed.

Completely agree on the first three shots- they look like Chloé by I&V c. mid-00's but they are the only shots that sort of work.

Greta's photos look like they came from a different campaign, makes the whole thing feel disjointed somehow.

Also is Nicole Kidman's daughter going to be a thing now? She looks even more pedestrian next to actual models.

 

[MModa]

I am not in love with the campaign. A mix of good and bad shots. I am sure I'll see the bad ones everywhere in magazines. Model Laura Kaiser and actor Paul Kircher are beauties and stand out for me.

 

[PDFSD]

it does the job , even if not perfect inclosing the clothes it unifies the dior universe and making it young and bit rebellious but still grounded in adult things with a intellectual modern (ugly is good twist) , color pics is giving bit of raf Dior but more relaxed and nonchalant which works to break the stiff and sugary environment of dior stores and past recent collections being to serious luxury merch.

it helps to appeal to many people al in all. JWA clothes still need a lot of refinement in fit and cut especially when seen in standing positions its all too awkward as we seen from pre lookbook and red carpets, but in sitting and crop pics it helps to hide most of the bad fits

Ok start for 2026 Dior , if he knows how to do far less arty quirky and bring in more sharpness and make killer fun acc it can be a Loewe 2.0 success.

 

[Frederic01]

WWD

 

[fashionsavvvvvy]

Off-brand Chloé

 

[yslforever]

There’s something almost amateur-ish with the logo in black in some shots.
Overall a quite decent campaign.

The shots in color are great. The first 3 shots are perfect! Those in B&W are terrible. Kyllian as cute as he is, may not be the most photogenic person.

Louis is stealing the show.

Lol at Kylian reinforcing the turtle trope with that very very unfortunate high-collar on him (and the bag placement), only the tuxedo shot is great

Louis is still an insufferable c*** so I hate everything with him.

Only Greta Lee is emoting something.

But honestly the art direction, David Sims and that set decor (to mimic the blandest room of the Plaza Athénée ?) are really disappointing, like MGC disappointing.

 

[Creative]

Tell me you want to target everyone in one campaign without telling me you want to target everyone. It looks strange having so many different things together. They want to be fashion (models) and then commercial with the other lady in separate pics, then the menswear campaign with a twink and then the footballer… The acc pics are terrible too. I don’t like it.

The B&W pics are so unnecessary… what a mess.

Pics with the girls in the sofa are so See by Chloé, toooooo young and naive, not on brand imo.

So disappointed also by him choosing David Sims.

It looks quite Chloé but worse.

MEH.

 

[Creative]

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View attachment 1442902
WWD

These two pics look like a different campaign… especially the first one. So bad.

 

[vogueparis]

boring sloppy lazy

 

[susseinmcswanny]

The shots of Kylian sitting down look so ... I know that feeling being blissfully z00ted having just completed a bag of Cheetos

 

[testinofan]

Very very boring!!

 

[Creative]

Also Louis here is kind of awkward… ok, he’s what many people think a French man is, but I feel he goes completely unnoticed here.

Like, Dior is French, let’s put Louis here cause he’s French.

The footballer is ok because he’s the moment and completely lovable, but still… too marketed. It doesn’t feel natural, it’s like he’s in a costume for Carnival.

Then you have the shoes pics like if it was a 50s shot, something Prada would do in 2014 or Vuitton in 2010.

I feel he didn’t find yet what his Dior is all about. It’s ok, it’s early, but so far it’s very deceiving.

 

[cheapthrills]

Nicole Kidman daughter looks so out of place and kind of ruins the entire thing ….