the act of CROSSOVERS must be the most influential and prevalent form of subverting the norm of conventional retial that happened to the design industries in recent times. this subversion has opened up a wealth of possibilities and offered more opportunities of breaking down boundaries of perception and understanding and has made our overall 'aesthetic' culture so much more richer.
but then there have been continuous criticism of this as well. is it just 'hype', or is it really opening new doors? of course there are degrees... for instance, Yohji's collaboration with Adidas seems like it's just another marketing ploy... nothing daring nor innovative... just the usual Yohji moves toned down and slapped on with a different logo that borrows from the status of 2 otherwise very different brand directions. on the other hand, Stella McCartney's new range is claiming to be different - beautiful as it may be in it's launch collection... is it really offering new research into sports attire for women?
how about OKI-NI? is it a smart strategy or just another gimmick playing on the issue of crossovers? perhaps more gimmicky is actually Comme des Garcons' 10corsocomo store in Tokyo... just because she CAN do it... she as in Rei.
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but then there have been continuous criticism of this as well. is it just 'hype', or is it really opening new doors? of course there are degrees... for instance, Yohji's collaboration with Adidas seems like it's just another marketing ploy... nothing daring nor innovative... just the usual Yohji moves toned down and slapped on with a different logo that borrows from the status of 2 otherwise very different brand directions. on the other hand, Stella McCartney's new range is claiming to be different - beautiful as it may be in it's launch collection... is it really offering new research into sports attire for women?
how about OKI-NI? is it a smart strategy or just another gimmick playing on the issue of crossovers? perhaps more gimmicky is actually Comme des Garcons' 10corsocomo store in Tokyo... just because she CAN do it... she as in Rei.
... ... ...
