Daniel Lee - Designer, Creative Director of Burberry

[susseinmcswanny]

Or meat pies, talking funny, the chav uniform. It would be fun to explore Brittishness in other areas of the UK like Birmingham, ESSEX, Chesire...

 

[susseinmcswanny]

How about an ode to Gemma Collins babes

 

[Marc10]

Really like this. Glad they brought back the Prorsum and got rid of the awful TB logo from Riccardo. It actually feels cooler and more British. Nice pictures and cast. Seems like Daniel is in the right path, at least image-wise

 

[thiago:)]

The font and photography style remind me of BV...

 

[perhydrol]

While I kind of like the new visual identity of the brand, I wish Lee had hired someone else as a photographer. This teaser gives me a strong vibe of that pretentious Bottega circa 2020-2021 I was extremely tired of. I also don't want to see that electric blue as their new signature colour because it makes no sense for Burberry.

 

[Salvatore]

Somehow the typography doesn't feel heavy, enough if that makes sense ? It feels too light for the imagery. Overall, though, it feels more British and I am intrigued by what he is about to do. I am neither a fan nor a hater of his so I am open.

 

[Deleted member 7575]

Somehow the typography doesn't feel heavy, enough if that makes sense ? It feels too light for the imagery. Overall, though, it feels more British and I am intrigued by what he is about to do. I am neither a fan nor a hater of his so I am open.

Yes, as a typographer friend put it...

"The letterforms are elegant and soft! But maybe too soft? It will all grow on me, yet I wonder if something is missing—a bit of the utilitarian spirit (less luxury, more functional/inventive…)."

 

[Salvatore]

Yes, as a typographer friend put it...

"The letterforms are elegant and soft! But maybe too soft? It will all grow on me, yet I wonder if something is missing—a bit of the utilitarian spirit (less luxury, more functional/inventive…)."

Yes, it’s too soft ! I feel that if it had more weight then I would like it.

So where exactly does Burberry fit ? Is it more like the British equivalent of a Ralph Lauren or Tommy Hilfiger or should it be more ? It is always hard for me to place it.

 

[yslforever]

As Mutterlein put it, I love the unfiltered Britishness. Not everything has to look Instagram pretty, and UK right now is definitely not pretty. But I also love the glimpse of hope such as the blooming roses (thorns included), the smile under the umbrella, the prorsum-forward return, the typeface, the equestrian knight. I trust Daniel Lee to find or create beauty in the middle of rawness, and I don’t mind if they have to showcase their new designs in a Grimsby fish-n-chips. McQueen had this gift for finding elegance everywhere he put his eyes, I hope Lee can reach a similar balance (obviously suited to the brand). I wish him the best

 

[GivenchyHomme]

I hate the pictures. Where is the glamour? Are we really bringing this aesthetic into 2023? They don’t match with the logo which is actually quite nice. As a matter of fact, it might be too nice for such a big brand. Burberry isn’t an an artisanal brand like BV. There still has to be a commercial element, or a glamorous one. Perhaps that will change when we see his products, but they really failed to establish something original. This is not 2020, it’s time for something new.

 

[Norden]

Just saw the whole set on Instagram.

I think it’s great, it captures a specific Britishness much better than Ricardo’s unfortunate iteration.

I think the very heritage emblem with the softer type and loose imagery make a very fun and playful whole. More fun, and less pretentious.

the proof is in the clothes, he will have a tough job creating desirability beyond the check and trenchcoat. Balley had some fantastic years around 05-08, riding the wave of British indie rock bands. It’s going to be hard to top that.

 

[style_expert]

It's better than expected. Not going to lie, first time in years I'm interested in Burberry somehow.
The return of the equestrian knight and the Prorsum are a nice touch.
Not the biggest fan of Tyrone Lebon's photography but it seems he's here to stay with Daniel Lee

 

[Frederic01]

The Video:


JOHN GLACIER

 

[jeanclaude]

Looks like it was all generated by an AI software (the trial version of it).

 

[IndigoHomme]

When the intern of RRSS doesn't get the pay version of canva and only can do this

 

[IndigoHomme]

I always thought that the creative director of Burberry would know that he would have in his hands the cultural and historical DNA of a nation, but apparently not.

 

[Deleted member 1957]

I wish they would go back to classic Burberry but that video seems like the pretentious fashion imagery we are now used to seeing.

 

[Salvatore]

It’s giving more music video for a British indie/electronic/house music artist(s) than a storied fashion label.

 

[Yasouss]

it's a very short glimpse of a video but looks promising. I don't expect high glamour from a bran like Burberry. Like other have mentioned, it is more akin to Calvin Klein where it has to appeal to the masses. I don't expect the most intricate of dresses or the finest cashmere sweaters. There are other brands for that. Whether that will resonate with the audience, that will be the question.

 

[Overindulgence]

It's what I expected. This campaign is only for the Burberry staples anyways right (not pieces Lee designed himself)?

I will say Tyrone Lebon's photography (and Lee's designs) shine the best when he uses actual high fashion model, as opposed to "street casting" (this was apparent in his Bottega Veneta ads as well). Hence why Liberty Ross's photos are the most striking from this campaign - she makes a perfect Burberry woman.