Demna Gvasalia - Designer, Creative Director of Gucci

[FashionPower]

shows cost millions ancora first was like 11 million euro that was over budget sure but still .

LOL 11 mil for booking and making Brera area private for 3 days then moving to company HQ due to rainy weather and showing 3k Grey polyester GUCCI logo hoodie and unwalkable platform loafers

 

[style_expert]

If anything, Gucci needs to be talked about again—and in a positive way. I think it’s a calculated move; in a season full of debuts, trying to be at the center of the narrative would cost them too much. If they think they can regain relevance without a show, kudos to them.
The whole idea that part of the collection is available immediately only works when it’s compelling enough to create real urgency—or when the buzz generates an immediate, widespread halo effect around the brand. In this market, I wish them good luck achieving that. As for me, when it comes to Kering these days, it’s definitely a case of see first, then believe.

 

[jeanclaude]

Show or not show...if the collection sucks, it´s gonna be irrelevant anyways.

 

[PDFSD]

@Demna changes, once again, the cards on the table.

The designer will debut at @gucci on Tuesday, September 23rd at 7:00 p.m., closing the first day of @milanfashionweek.

So his journey in the brand will start with the spring summer 2026 collection, denying what he himself stated in the backstage of his last show for @balenciaga, meaning that he would wait for February.

Plans have obviously changed and confirmed by the official calendar of Milan Fashion Week, making Demna's debut one of the many anticipated.






Susanna Nicoletti SUN deluxe

Gucci and the Dance on the Edge
The Italian brand owned by French group Kering is losing money and making lose money to the group since a couple of years.
The year of ecstasy have fade away and now things are turning very serious as Kering never managed to diversify its business that is still heavily depending on Gucci.

The new CEO of the group De Meo, coming from a Renault he left in a profit warning too, is a marketing man.
So expect fireworks also because to gain his entire 2025 remuneration which is 28 million euro for 4 months (see Glitz) he needs to over deliver results in H2 25.

Is there a link between this target and the fact that now Demna will present the entire Gucci collection in September contradicting what he said one month ago candidly?

Will they push like crazy for entry prices Demna for Gucci to hope to fix the business and get their multi-million euro end of the year bonus? Or will they launch crazily expensive items to catch the HNWI instead?
Do they realize how exhausted is this brand and the people working for it?

Can an industrial system work to satisfy shareholders and with the carrot and the stick?
Maybe for a while, but will it last?

 

[Simera]

Why is his beard trimmed shorter at the jaw vs where it’s longer near the cheek bones? He’s a mess lol

 

[yslforever]

LOL 11 mil for booking and making Brera area private for 3 days then moving to company HQ due to rainy weather and showing 3k Grey polyester GUCCI logo hoodie and unwalkable platform loafers

Tbh K-Pop idols and "ambassadors" suck 3/4 of this budget... good for them.

 

[PDFSD]

Tbh K-Pop idols and "ambassadors" suck 3/4 of this budget... good for them.

i know for lala lisa Celine had to pay one of the last times 1 million euro to fly her privately and her attending the Hedi show.

ancora 1 st show was because the location fees of all closure of stores and restaurants in the area and all activations around the city securities permits etc