Demna Gvasalia - Designer, Creative Director of Gucci | Page 74 | the Fashion Spot
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Demna Gvasalia - Designer, Creative Director of Gucci

Got few friends in Kering HQ’s and few others in different brands as designers. Gucci is burning rn from the stress and pressure. They really do believe that Demna will save them with one show. Lord, help us…
same :-) that's why i am confused but maybe its some people of the team not all and for sure his close team the one he works with in paris for gucci and new ones that will come in september to milan.

the september project good luck to them lol will not be holding my breath lol

i notice the confusion seems to be on purpose
 
Is this going to be a Demna show or a studio show?
Demna from now on its all demna shows or presentations etc i think they will keep some very commercial ads and project still under control of commercial management or the gave him total control i doubt .it will be as success/time progresses he will have his direction on every department clear like a oil stain in the ocean :-)
 
Got few friends in Kering HQ’s and few others in different brands as designers. Gucci is burning rn from the stress and pressure. They really do believe that Demna will save them with one show. Lord, help us…
its odd all the conflicting info´s they filmed the collection arty video for the presentation early/ first week of august 2025 in LA - USA which is for sure a million or more and then waste money to do a show that cost more millions .........thats alot for a capsule drop in 50 stores World Wide.
 

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