Discussion: Who Should Be The Creative Director of Gucci?

Exactly. Let Gucci burn. :lol:

I'm just glad it's not Hedi like all the delulu Hedi stans were claiming, like in what universe?
Don't get me started on Hedi. He ruined YSL and did the same with Chloé, imho. I wouldn't have a problem with him if he had his own label.
 
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On the contrary to Cantino’s statement, the sales girls in my nearby Gucci boutique mentioned yesterday that there are already talks among corporate that their colorful uniforms will be replaced to black similar to Balenciaga.

It will be sad to visit Gucci, that used to champion bold colors and whimsical takes on vintage references, turn into dark streetwear vibes.

(article attached from WWD)
Not that Demna won't change the uniform in the future, but I would take that comment from the sales associate with a grain of salt. Demna doesn't officially start until July, and I doubt corporate is pressing about the uniform (above all else). The uniform from Alessandro's era took like a few years to be implemented.
 
This pivot is scarce on so many factors. From finding the right talent, the effect on this in the long term and actual measurement of what their customer profile wants or needs.
 

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