Lola701
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But I think it’s more a question of brands or branding than real talent.First of all, America has been the largest and most important market for high fashion (European or otherwise) since the 1920s. Jean Patou ruled the 1920s with an American clientele. Why do you think the French were even designing so much sportswear at that time? It was for the Americans.
This is why some of the best Dior and Balenciaga archives IN THE WORLD are in Texas, Philly, Chicago. It was the American heiresses who were the top clients and who were buying the most extravagant models. The 1950s couture boom was funded by American industrialists via their wives.
America’s answer to Vionnet, Dior and Balenciaga was Charles James who Balenciaga once praised as the “only one in the world who has raised dressmaking from an applied art to pure art.” His words, not mine.
America’s answer to Cardin was Rudi Gernreich who was actually more radical, innovative, and influential.
It also had Bonnie Cashin who is probably one of the most innovative designers of all time. Her clothes were so well made that Hermes sold them at their stores in Paris. Ghesqueire, Phoebe, JW Anderson have all knocked off Cashin at least once.
America could not have had an Yves Saint Laurent because it had Halston and Geoffrey Beene who were more technically advanced and skilled. Certainly their clothes are more modern. Especially Beene who could have cut circles around Alaia.
And America did have its “invasion.” It’s literally called the “Battle of Versailles.”
America has had plenty of visionary designers:
Charles James, Claire McCardell, Halston, Geoffrey Beene, Bonnie Cashin, Rudi Gernreich, Isabel Toledo, James Galanos, Adrian, Giorgio di sant Angelo, Pauline Trigere, Kos van den Akker, Mary McFadden, Zoran, Shamask, Yeoh Lee, etc.
When you compare the ratio between influential American designers and actual heritage brands, it’s very sad.
Ralph Lauren may represent a certain idea of an American way of life but not at all of US creativity.
It’s a bit like cinema in a way.
Hollywood has created some extraordinary talents with daring POV but it image has unfortunately been about blockbusters/fast food-ish films.
French cinema is a lot more confidential anyway. People rush to see Fast and Furious but French cinema is celebrated for championing indies projects. That’s because of great marketing and I must say gatekeepers.
A Korean movie that wins the Oscar will still be more successful in France than a French movie that wins the Palme d’Or.
But back to fashion, i’ve always found that concept of American Sportswear a bit reductive…Glamour is an American concept after all.
When I discovered the brilliance of Adrian, I definitely was sad that his name or heritage wasn’t around more.

