LadyJunon
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Honestly, the main reason why Hearst was hired at Chloé was for her sustainability advancements rather than her aesthetical choices (even Vogue admits this on the review of her debut show/film thing).Could Chloé get yet another designer?
"The sales of Richemont’s Chloé may be on the rise and the French fashion label may be set to be profitable in 2022 for the first time in many years, but morale at the brand is low, several sources told Miss Tweed. Chloé’s design and management teams — including CEO Riccardo Bellini — are finding it difficult to work with Chloé’s creative director Gabriela Hearst, in place now for two years, industry sources say. “That’s what happens sometimes when someone doesn’t need the salary,” one senior industry source said about Hearst’s diva behavior. The time may have come for Richemont to hire yet another creative director for Chloé. There is talk that British designer Clare Waight Keller could return, several industry sources said."
From Miss Tweed
I'm not sure this is a reliable source, but that's some juicy bit of gossip anyway.
Now that Chloé has sustainability and ethics initiatives in place, along with the acquisition of a B-Corp certification, the next designer should be able to continue those practices beyond Hearst's tenure without much difficulty.
It would be interesting to see Chloé shift to that 30, 40, 50+ bracket and I believe CWK could pull it off and serve that clientele something outside of the overly classic, sad, matronly look that plagues that market. I always felt that her 3 years at Givenchy represented that customer better than MGC's Dior or Viard's Chanel.^I can see why she decided to leave, though. She claimed it was time to go because she felt limited by the aesthetics of the brand. Furthermore, in an interview published after leaving Givenchy, she said she would like to design for mature women as she feels that group is left behind in fashion now. That said, it would be such a pleasant surprise to see her following the steps of Karl who, after all, also had the story of coming back to Chloé.