Designers Switching Houses & Moving to New Brands

[thiago:)]

Gosh, Vogue Business also confirmed...

 

[Salvatore]

This episode was not on my card for 2025 (or any year for that matter) of the series Designer Musical Chairs. The drama continues !

Congrats to them I guess.

 

[GivenchyHomme]

So, it’s really happening, isn’t it? Loewe is in such a great place right now. I can’t believe they’d risk that success with a new creative direction. On the other hand, someone new at Proenza Schouler sounds exciting. That brand is overdue for a makeover.

 

[BalkaniStaCouture]

 

[Xone]

Loewe is in such a great place right now. I can’t believe they’d risk that success with a new creative direction.

I know right?...i'm curious LVMH wanted to get rid of MG? JWA ask for Dior?...because yes normally they changed when the brand is underperforming....The behind the scenes of this BIG change must be interesting...

Also for PS, they are not in a bad place right now, of course it's a small company but still it's not a bad business now...the article at WDD smoothly suggest that Patrick Ervell could be the CD ....

 

[Lola701]

I really like what Grace is doing, she has a voice and a vision and I love that.
Ohh I just refreshed my mind with what he has done at marni so far. as a huge fashion lover and enthusiast I find it very difficult to desire anything that Risso does. Very pseudo intellectual stuff that i would say is very difficult to translate into retail. I wonder if it sells at all??

It’s interesting because I don’t actually think that Grace has a voice. There’s nothing distinctive about her clothes so, I think having a big name could benefit her. But a big name with her aesthetic could work.

I know right?...i'm curious LVMH wanted to get rid of MG? JWA ask for Dior?...because yes normally they changed when the brand is underperforming....The behind the scenes of this BIG change must be interesting...

Dior had a big change in 2023: Delphine Arnault became the CEO.
And since then, she hasn’t made a decision, except for having Rihanna as the face of J’Adore that put a stamp on her new leadership.

It’s better to change when things are going well.

So a new creative leadership will signal the real beginning of her era as the CEO of Dior. Much like when she joined Vuitton, she decided to hire Nicolas.

Even if she chose MGC, it was under the leadership of Beccari. As someone who seems to enjoy fashion, her decision seems logical.
The competition is moving (Chanel) so it’s time to play a fair game.

 

[style_expert]

The devil works hard, but Anna Wintour works harder. The Proenza Schouler guys taking the helm at Loewe feels like the appointment no one ever asked for. Over the past decade, JWA has transformed Loewe into such a strong and desirable brand that it seems they're now betting on the brand's inherent value and awareness being robust enough to survive under two rather unoriginal, uninspiring voices.

As a very occasional customer, I can't help but wonder—what will happen to Loewe menswear?

 

[StylishCynic]

The devil works hard, but Anna Wintour works harder. The Proenza Schouler guys taking the helm at Loewe feels like the appointment no one ever asked for. Over the past decade, JWA has transformed Loewe into such a strong and desirable brand that it seems they're now betting on the brand's inherent value and awareness being robust enough to survive under two rather unoriginal, uninspiring voices.

As a very occasional customer, I can't help but wonder—what will happen to Loewe menswear?

Similar but different –Laurent Sherman scooped last year that Proenza was developing menswear that would premiere this spring.

Perhaps all of that work will simply transition to inform their Loewe?

 

[NYLA22]

I know right?...i'm curious LVMH wanted to get rid of MG? JWA ask for Dior?...because yes normally they changed when the brand is underperforming....The behind the scenes of this BIG change must be interesting...

Also for PS, they are not in a bad place right now, of course it's a small company but still it's not a bad business now...the article at WDD smoothly suggest that Patrick Ervell could be the CD ....

Patrik would be an interesting choice, since he has typically only done menswear (if I remember correctly). Having said that, his "vibe" seems to be in line with PS, and I think he has been personal friends with them for years and gets their aesthetic, so maybe it all makes sense for this job.

 

[fenty]

I may be one of the only few who doesn't understand JWA's Loewe and I'm glad he's leaving. If the PS boys bring back Narciso Rodriguez's vibe I am all for it!