Discussion: The State of Kering

[Milanese Fashion Dreams]

Bottega Veneta, the only brand from the roster performing decently, has a perfume selection comprised of EIGHT niche fragrances.

the biggest mystery to me. campaigns are getting more boring . and the fixation on jacob elordi is inexplainablee to me . the prices are absolute craziness, and the doesnt fit like a glove . so to me their good performance is really a mystery lol

 

[PDFSD]

the biggest mystery to me. campaigns are getting more boring . and the fixation on jacob elordi is unexplainable to me . the prices are absolute craziness, and the doesn't fit like a glove . so to me their good performance is really a mystery lol

 

[Milanese Fashion Dreams]

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exactly.
i was recently puzzled when i saw that chanel ad with him and margot robbie on rotation on television, and yet he is also everywhere with BV. confusing.

 

[LadyJunon]

the biggest mystery to me. campaigns are getting more boring . and the fixation on jacob elordi is inexplainablee to me . the prices are absolute craziness, and the doesnt fit like a glove . so to me their good performance is really a mystery lol

It's because they slotted perfectly into that "quiet luxury" ideal that has been so prevelant throughout the last 3 years. Funny enough, BV's growth has been marginal (+1-2%) and they finally hit a -1% for Q3. If BV joins the rest of Kering's downward spiral, that might be a good thing.

 

[yslforever]

It's because they slotted perfectly into that "quiet luxury" ideal that has been so prevelant throughout the last 3 years. Funny enough, BV's growth has been marginal (+1-2%) and they finally hit a -1% for Q3. If BV joins the rest of Kering's downward spiral, that might be a good thing.

It's the version of "quiet luxury" which claims to be quiet because of the no-logo policy but which is still an immediately recognizable status symbol (and imho very loud).
Part of the success of BV is that they offer that plausible deniability and faux humbleness to those looking for attention and a status symbol.

Also I do believe that marginal gross was just innovative ways to assess inventories and account returns, but I am not the Hinderburg Research group.

 

[Milanese Fashion Dreams]

i feel that yes BV are having their quiet luxury momentum even more than during Blazys tenure but it feels very...syntetic and unreal. i associate this kind of positioning with the row and hermes and brunello cucinelli but not current bv. i will write this again but their price hikes dont match the product. campaigns feel very forced and manufactured to tick boxes. pseudo intellectuality customers cant relate to. i dont know how their ecommerce is performing but in the past year i have never seen anyone in a flagship BV in a big city in Europe

 

[PDFSD]

susannanicoletti

Kering Going Goth and Dark

The party is over, the music has been switched off, now only the brave and the smartest ones will survive, and most of them already left the ship, covered by severance packages never seen before and have already joined other (competitors) brands and they are dancing on the tables. So, yes, almost all the best ones have left. Kering is losing loyal investors and its best professionals. Such a great confirmation of leadership for the top bosses. And no official recovery plan in sight yet.

What we see around are stores in the luxury streets of the world with such a poverty of products and display: from the Guesquière bag at Balenciaga in display at Bongenie in Genève to the black matelassé YSL logo bags at the Rue du Rhone voutique to the BV intrecciato everywhere even in vintage bags corners to lots of unbearable stock and tons of Gucci canvas logo in the outlets, the reboot of the group in desperate need for cash flow and revenues seems to be very far away.

We see as well lots of celebrations from Shanghai to Hollywood. Self-developed internal euphoria for no reason.

 

[Milanese Fashion Dreams]

susannanicoletti

Kering Going Goth and Dark

The party is over, the music has been switched off, now only the brave and the smartest ones will survive, and most of them already left the ship, covered by severance packages never seen before and have already joined other (competitors) brands and they are dancing on the tables. So, yes, almost all the best ones have left. Kering is losing loyal investors and its best professionals. Such a great confirmation of leadership for the top bosses. And no official recovery plan in sight yet.

What we see around are stores in the luxury streets of the world with such a poverty of products and display: from the Guesquière bag at Balenciaga in display at Bongenie in Genève to the black matelassé YSL logo bags at the Rue du Rhone voutique to the BV intrecciato everywhere even in vintage bags corners to lots of unbearable stock and tons of Gucci canvas logo in the outlets, the reboot of the group in desperate need for cash flow and revenues seems to be very far away.

We see as well lots of celebrations from Shanghai to Hollywood. Self-developed internal euphoria for no reason.

so true but quite sad actually. these stores are empty, and even the outlets that are selling the stock at extortionate prices are all empty!