Eileen Fisher F/W 2011: Jihae and Yasmina by Martin Bone

[softgrey]

The brand that was started in 1984 has recently been undergoing a 'facelift'...
this is their latest campaign-
shot by Martin Bone...

 

[runner]

all is very beautifully done.

 

[ChrissyM]

Eileen Fisher is definitely stepping up their game... I'm 27 and I would definitely wear those clothes (if the fit is right on me)...

I used to think of it as a brand for middle aged women but it's definitely getting much cooler...
I feel like Talbots is doing the same sort of turnaround...

nice

Side note - has Eileen Fisher been using the Asian model - Jihae - for a little while now? I know I've seen her before...

 

[softgrey]

yes chrissy- that's true...
they've been working with Jihae and Yasmina both for a number of years now...
so it's the same models as before, they are just styled differently now...

 

[Zephons]

nice, I like the poncho shot!

 

[ChrissyM]

yes chrissy- that's true...
they've been working with Jihae and Yasmina both for a number of years now...
so it's the same models as before, they are just styled differently now...

Thanks for confirming! They're both so striking... I had a niggling suspicion that Yasmina was familiar too
I think I might just be taking a closer look at the clothes now...

I like that they're showing an age range
Not that Yasmina looks old even...
just that her silver hair (which I kind of love) gives off a more "mature" impression

I also just like that this is a no frills type of campaign...
straightforward, effectively styled, appealing clothes
that's all you need for Eileen Fisher
it probably would have seem forced on location with a deeply philosophical concept