WILD KINGDOM: You can almost hear the roar of the Pacific Ocean in Tommy Hilfiger's fall-winter advertising campaign — which boasts a backdrop as majestic as a spread in National Geographic.
And that was precisely the intention. Hilfiger signed a partnership with the nature magazine that will see him run a four-page gatefold in the December issue of European editions, post the campaign on the National Geographic Web site and use its 2004 article on Washington State's Olympic National Park, the location for the sportswear shoot, for a direct-mail brochure. Several hundred thousand copies are slated to drop in September. "We've always shot outdoors," Hilfiger said Wednesday. "But the outdoors and the earth is much more important to all of us than it's ever been. Celebrating it in different ways is important."
Photographer Dewey Nicks lensed a gaggle of models in runway looks gathered for an elegant dinner party on the rugged beach, complete with chandeliers dangling from driftwood, against a stormy sky. "The mood is more dramatic for sure," Hilfiger allowed. "Nature is very inspiring."
This is the third time Hilfiger has shot his global sportswear campaign in iconic landscapes, previously using Monument Valley in Arizona and a frozen lake in the Yukon.
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