Fashion Logotypes: Chloé

[fizfizfiz]

Hello everyone,

I wonder if the logotype for Chloé has always been the same from the very beginning. Could anyone please tell me if there are earlier iterations from the early days of the brand?

One more question about the logotype. I posted some messages in some forums dedicated to typography, and most people seem to point towards My Happy 70s by Jan Henrik Arnold, a type designer based in Berlin. The incredible truth is that My Happy 70s was created in 2017. It is pretty obvious that the origins of this typeface are much earlier than the 70s. Could anyone please tell me if they know an earlier, classic font from which My Happy 70s might derive?

Thanks for your time and help.

 

[perhydrol]

Hello everyone,

I wonder if the logotype for Chloé has always been the same from the very beginning. Could anyone please tell me if there are earlier iterations from the early days of the brand?

Apparently, there is a dress from 1956 which has a different logotype on the label. Hope it helps somehow!



source: 1956 Chloe Paris Couture Ivory Satin & Black Floral Lace Belted Cocktail Dress

 

[fizfizfiz]

Apparently, there is a dress from 1956 which has a different logotype on the label. Hope it helps somehow!



source: 1956 Chloe Paris Couture Ivory Satin & Black Floral Lace Belted Cocktail Dress

Thank you so very much.