Fashion Marketing

[ALaFramboise]

Ahh, this is great help for me.. i'm thinking about doing ethier parson's Design and management or, the FIT Associates in fashion marketing, followed by the two years abroad at the polimoda in florence!!

 

[Cicciolina]

A Parisian university and also one in Monte Carlo (IUM) do specialist MBAs in Luxury Brand management. I posted an article about it a couple of days ago http://www.thefashionspot.com/forums/f90/guardian-uk-article-about-monacos-new-luxury-brand-management-mba-40999.html

 

[dks0910]

Thanks everyone for your replies, until now had no idea what to do

 

[criticsdarling]

of those choices I'd say fashion journalism because that is a form of marketing

 

[gaby]

fashion merchandising/marketing

i was wondering what specific job areas can you go into with a bachelors in fashion merchandising or marketing?can you use a degree in either one to go into public relations?and one last question that which career will have less mathematical skills involved merchadising,marketing or advertising? sorry to bother with this but im really want to know about this.

 

[Dolce_sarah]

Some info wanted please

This is my first post ever..So, HI to everybody!
I am very glad that ive found that site
ANYWAYS....
I am a fashion marketing student in Montreal, Canada and i VERY like it.It is a passsiion. But lately, I have been asking myself: Where is it gonna lead myself in the end?
I mean i really DO love fashion, but im a bit worried about job offers. Also, i dont even know what i wanna do at the end.
I would love to work with fashion shows and stuff, stylist or even in sales.
So my question is...Do any of you study in Fashion or are actually IN the bussiness that can help me really distinguish the jobs in Fashion Marketing?
THANK YOU veryy much and im so sorry if my post isnt very clear. Im just very confused

 

[Celina]

I'm not in fashion but during fashion week in Chicago they were advertising for interns. Generally unpaid jobs. Maybe you could travel to New York, L.A. Chicago or Toronto next season and gain some experience and get advice.

 

[MarcJacobsQueenBee]

What kind of degree do you need to be involved with fashion Marketing? I want to do this so badly. What does this job entail? how can i get hired to do this job? HELP HELP thanks

 

[Qtinez7]

are you in any fashion schools because they have the best contacts and information to give. all i know is that you get really far if you have more than a two year degree

 

[Dolce_sarah]

Advice about Fashion Marketing Education.

HEY!
Yesturday i went shopping downtown Montreal where i live and i talked with that girl from American Apparel. As we were talking, i learned that this girl almost brought all the American Apparel in NYC, Miami, etc.
She is amazing and only 26 of age. Anyway, my point is that i am a Fashion Marketing student at Lasalle College in Montreal.
All i hear from people of the industry is that i DONT need my College Diploma to start a career.It is pretty depressing. The girl from American Apparel told me she went to Lasalle before and she ended with no such jobs.Here is her advice: Go directly to University in a MARKETING degree and NOT a FASHION marketing program....She told me that once you get 30 years of age you are tired with working 7 days per week and work your butt off in the industry.A general marketing degree can lead you into fashion industry AND in the general marketing business too...
This is SO not the first time someone of the industry gives me these kind of advice..
what do you all think!?

 

[Erin]

^ This is good news for me, because I have a Bachelor's in Marketing. Very good news, if this is the case. Maybe no grad school is in the future...????

 

[Stylebites]

Yep, it's true! I reccommend business and marketing courses to my interns, unless they want to write, in which case I suggest jounalism/media with a heavy dose of art history.

...and as much as I hate to say it, in many sectors of the fashion world, finished degree work is rare! Even some of my all time favorite fashion figures never finished their degrees.

 

[Dolce_sarah]

...and as much as I hate to say it, in many sectors of the fashion world, finished degree work is rare! Even some of my all time favorite fashion figures never finished their degrees.

WOW...isnt it depressing? Im paying big bucks for that school and i have no better result...
Whats the best way for me then??? I dont think i can work for big companies without a degree... I am so confused
Thanks guys for your answers. i TRULY mean IT!

 

[Stylebites]

You're not wasting your money (I hope!). It's true, most people won't take you seriously without a degree...unless you come with experience or have amazing connections (which the experience can get for you).

Caroline Calvin, one of the Levi's CEO's (last I checked she was still there), didn't finish school. It seems to me I remember reading that she dropped out after less than a semester, busted into the careers office, took a job listing, fudged her experience and learned on the job by studying like crazy after-hours. But she has a real passion for jeans and that's what seems to have pushed her so hard. No one now could say this woman doesn't know her stuff!

Did Anna Wintour go to college? I can't remember...

 

[Erin]

But doesn't it also have something to do with college being much more important these days? In the past, that happened... but nowadays, a lot of the time, you need that degree to get your foot in the door...

 

[fullfrontal]

Having a degree is never going to hurt you. Having a Fashion Marketing degree won't hurt you either. BUT a fashion based marketing degree is not a prerequisite to a gig in fashion marketing. The only thing is that having a Fashion Marketing degree may not be that useful in other areas of marketing; if you can't get a fashion related gig out of school. But if you talk a good game you can work it out.

I hope that helps.

Going to college is always good because that's where you develop your networking skills and build your relationships. Remember, your classmates are going to be your colleagues...they'll be the ones to invite you to a party (where you'll meet other people), who you'll call on for projects or contacts.

 

[Erin]

^ The connections part, good point...

 

[Stylebites]

Forgot you want to get into Marketing. Definately do school! You will learn a lot in your marketing courses that will help you in any marketing field, not just fashion marketing.

Do as many internships as you can before you finish school. Those will make you the most important connections and might land you an immediate job!

Good luck!

 

[ackulick]

Hm would you say the same goes for illustration? Would I be better off studying general illustration than fashion illustration?

 

[Nosirrah]

I'm from Montreal too Sarah, and I'd have to say that Lasalle sucks. I haven't heard good things about them.

I don't know how long you've been enrolled there, but if it were up to me, it would have been better to have done general marketing. That's what the Rodrigo Padilla did. Theres an article about him in the saturday's june 10th Gazette.

He did Pure and Applied at Dawson College (I'm currently studying Illustration there ) then went on to do a Bachelor of commerce at McGill. He's now marketing product manager with L' Oreal Canada's Lancome division.

Goes to show, it's better to study general marketing. It opens more doors, and you never know...you might always get a fashion job.



As for the illustration question, I think same applies. I'm studying general illustration but i'm planning on doing fashion illustration later on. It's better to be put in an environment where you can learn alot of different things relating to your field than to be too specified. Harder to get jobs once you get out.