My dears, I graduated Marketing 2 years ago and for 1,5 year I've been working for a fashion house. That means I do fashion marketing. Unfortunatelly, we don't have any class/institute about fashion marketing. For me to study this in other countries imply a very large sum of money I can't afford it. Maybe you know where I can get a scholarship ...
My advice for those who are willing to study fashion marketing is to follow a Marketing education, in order to get the base, the universal rules of Marketing ... I've just graduated a marketing master too, doing my paper on fashion advertising (this is what I like most), but I've included in its structure information about fashion marketing ('cause advertising represents part of promoting - one of the Marketing' P's). You can see below a description of the "job" which fashion marketing implies ...
"Fashion Marketing Defined
Developing, analyzing, and implementing sales strategies focused on current fashion trends, fashion marketing requires an eye for style and a head for business that can move fashions from the designer’s showrooms to retail sales floors. Fashion is a multi-billion dollar global industry, and specialists in fashion marketing know and understand the disciplines involved with advertising techniques, marketing strategies, and how to succeed in the fashion market.
Fashion marketing professionals realize that brands sell. Consumers are willing to pay hundreds or even thousands of dollars for single items of clothing, shoes, accessories, and home fashions that wear a specific name or label. Fashion marketing also requires a degree of cultural diversity, which is important to developing marketing campaigns that span across divergent cultures. Successful professionals in fashion marketing understand the importance of strong branding and creating a desirable product image, as well as recognizing the patterns of consumers and their unique shopping behavior.
In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for—all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.
Fashion marketers are creative. At the core, the profession is about connecting with the image—the lifestyle—the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.
Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing.
Ultimately, fashion marketing is a fun profession—changing and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of business—making for a highly rewarding career to the ambitious and innovative."
I have SOOO many questions in my head right now.Im getting sick of it. What i think i will do is finish my second semester there, so it will be one year at Lasalle....and then, wait until im 21 to go directly to Uni in a marketing program.Whats your advices on that??? During my months off..I am planning on going to New York or someting to try things out. DO you think its a good idea? or what should i do during my months off that will bring me MORE opportunities possible???
but something that had an overall more background to the industry. someone here said that they had a friend at MMU? how are they getting on there?
