Gap - The Campaign Archive

[oanadobre]

Horror

 

[jessa010]

Except for the third picture which looks okay ~ the other ones are quite horrible

 

[softgrey]

those clothes have so obvioulsy been tailored to fit her like a glove...they are so misleading..if you bought anything from the gap it would never ever fit that way...

 

[scandinavianchic]

I love the first pic!

 

[SCBlondie]

She's my height and all I can say is Gap jeans never fit short people like that. At least me. They're size 2 short might are still long on me.

I hate getting pants tailored..

 

[MulletProof]

I never got the fuss about Sarah

 

[nycgirl84]

I like those pics, excepting the second. It gives people the inspiration to mix it up SJP-style with the ability to do it at a modest price (plus the cost of tailoring).

 

[Aida.Sevan]

For me its like there are three different persons. I never really liked SJP, but the first picture looks ok.

 

[Alejandro]

Gap stuff fits me well like that I guess...or else I will alter the crap out of them

She looks blah, I would have done a different look on her

 

[mxggies]

i hate the girl, the clothes..so the ads arent any better either

 

[chanel_girl]

 

[oceanharlot]

i dont mind them. Not particularly original or anything, but not TERRIBLE either.

I like SJP, liked her as Carrie... didn't like her personal hype during the show.

 

[Belowen]

That first picture is scary

 

[Luna]

 

[strawberry daiquiri]

And some said she could do no wrong...

 

[Kimkhuu]

The ads are OK, I didn't expect it to be spectacular or anything! HEY! It's GAP!
The second one is the worst shot though. I'll probably appeal to most people.....

 

[CelineChic]

I find her so unattractive! I however do think that she has a nice little body.

Too bad her face is demented in those pictures.

 

[Meg]

I agree that the clothes have been way tailored but I like the ad's. I think they are true to Gap and I like her style in them.

 

[Love4Armani]

she is almost hideous. what a waste..im going to avoid looking at those pics. !!

 

[Kimkhuu]

Sarah Jessica Parker Makes Her Mark On Gap Jeans

POSTED: 8:50 am EDT July 27, 2004

NEW YORK -- The burning fashion question over at Gap these days is: "How do you wear it?"

If you're Sarah Jessica Parker, the answer is: with velvet ribbon and bows.

Parker stars in the retailer's fall marketing campaign, and for her ads, the "Sex and the City" actress customized several pairs of jeans. On one pair, she added a velvet ribbon sewn down the legs to imitate tuxedo pants. Another one of her customized looks features jeans cut just below the knee and enhanced with a ribbon bow at the hemline.

She dresses the jeans up and down with her tops, including a shrunken jacket, a sexy secretary's pink cardigan, a black turtleneck and a white button-down shirt with black piping, to which she added a bow tie.

"I think the Gap is terrifically creative, fun, inspired-she must have been forced to say that! , and the clothes are for everyone, of every age," said Parker, known as a fashionista both on-screen and off, in a statement e-mailed to The Associated Press. "They are timeless, easy, colorful, classic and affordable."

Parker describes her own style as having "no rules." She's been known to wear vintage, off-the-rack sportswear and couture -- sometimes all at the same time.

"For 35 years, Gap has embraced individual style. Asking the world, `How Do You Wear It?' is an invitation for personal expression and a conscious effort to connect the brand more closely with customers," said Gary Muto, president of Gap, in a statement Monday.

"Sarah Jessica Parker's innate sense of style is so dynamic and unique that she is the perfect fit for our fall campaign," he said.

Other celebrities to be featured in the print ads include Jada Pinkett Smith, Jessica Alba, Lenny Kravitz, Michael Vartan and Peter Krause. Kravitz stars with Parker in the TV campaign, which will debut during the MTV Video Music Awards on Aug. 29.

Gap customers will have a chance to customize their own jeans at in-store events in select cities from August through October. The "Show Us How You Wear It" tour also will bring a traveling studio to stores, where customers will be able to have their photo taken that will look like a real Gap ad. That's cool, though Gap jeans just DON'T appeal to me!

Here's Sarah in her customized a pair of Gap jeans (she looks really weird