Theyskens for womenswear and couture, Ackermann for menswear, design team for pre-collections.Seriously, this is endlessly boring and uninspired. It looks like a palette cleanser made by a studio team in preparation for their next creative director.
The only thing that can save Givenchy right now is a big name. If they try another experiment, or take another risk on a designer (like Nensi Dojaka) they will only fail. Now is the time to invest in a star designer and someone that will really turn the brand around, otherwise they will risk the brand aura disappearing into oblivion...
It is not, the brand is not even mentioned in the reports of LVMH. Their menswear has been selling better than womenswear for years now, it was like that even during the tenure of Clare Waight Keller. Generally, they may scale the brand down sooner than later because of the results.
Well, LVMH has been repositioning Givenchy in their own commercial spaces, very often it's connected with limiting the physical space, almost as if the brand was pushed aside. It says everything, especially when a brand is as damaged as Givenchy and has serious quality issues.What do you mean by scale down?
Seriously, this is endlessly boring and uninspired. It looks like a palette cleanser made by a studio team in preparation for their next creative director.
The only thing that can save Givenchy right now is a big name. If they try another experiment, or take another risk on a designer (like Nensi Dojaka) they will only fail. Now is the time to invest in a star designer and someone that will really turn the brand around, otherwise they will risk the brand aura disappearing into oblivion...
Was just thinking the same but can Hedi even salvage this?Maybe it’s time for Slimane to pull off a Karl (or Kim Jones for current references) LOL
Well, LVMH has been repositioning Givenchy in their own commercial spaces, very often it's connected with limiting the physical space, almost as if the brand was pushed aside. It says everything, especially when a brand is as damaged as Givenchy and has serious quality issues.
There are some decent looks, but overall it's still all over the place like his usual outings.
This reminded me of that Paris - NY collection by Clare. Super confusing, in terms of the offering, the streetwear should have been left out because it's drag down what could have been solid. Ironically his streetwear is always horrible for a designer that focuses on it.
He should leave out neon green and pink looks. They look horrible, and that combo of that green transparent dress with that faux-fur coat is vile. He shouldn't do faux fur if he can make it look desirable.
His dressmaking skills are still so weak, those voluminous looks don't look good in motion.
Carine tried her best but even a good stylist can only do so much. You need good clothes first.
Good luck, trying to convince Bernard to mention you or Givenchy in his next financial report.
The best is to check the Bon Marché, the biggest LVMH-owned department store in Paris, they carry LVMH brands of course and their competitors. Givenchy menswear has practically disappeared here, there is small counter for the bags, and two racks for womenswear. No Givenchy beauty counter either.I'm pretty sure that LVMH is not scaling any brand down as a strategy.
They're doing it out of necessity because demand is weak and they need to commit space to brands that are not.
If anything they're going to be strategizing on how they can scale it back up because the point is, with all these brands, to make as much money as they can.
Williams's contract is up in the summer.
After this mediocre showing I really doubt it will be renewed.