Agreed. The Liu resurgence over the past few years still blows my mind, but yet most thing in fashion during recent years has confused me, so hey.
Dismissing a model simply because you feel “overexposed” is mistaking personal fatigue for industry judgment. Campaign casting isn’t dictated by internet boredom, it’s brands investing millions and choosing the faces who deliver. Liu Wen keeps getting booked not by chance but because she delivers every time. Her resurgence isn’t hype, it’s hard evidence of her value. If you call that “overexposure”, you’re not exposing her, you’re exposing your ignorance of what fashion actually runs on: results.
Just curious as to why? Do you not like her as a model?
It’s an opinion, just like many on this forum possess. She’s never been my cup of tea, and that’s fine. You’re a fan, and that’s fine too. Regardless she’s being booked and life will go on, but I’ve never been a fan, just the same as I’m sure you have models you probably never warmed up too. There’s nothing ignorant about that, just a matter of preference.
Personally I’ve never been a fan. I’ve always found her look boring and not interesting. I think she’s formidable, but she’s never stood out to me.
They'll be like social media promotion images. This one is part of the campaign.
