Gucci Cruise 2019 by Glen Luchford

[Melancholybaby]

vogue.co.uk

 

[GivenchyAddict]

Noah's Ark realness

 

[artemovartem]

Noah's Ark?

 

[KoV]

I can't put my singer on why exactly it is, but I feel a quite strong emotional response to this campaign, particularly the accompanying video. I think it's sublime.

 

[ghostwriter10549]

Thats GENIUS.

Why can you let me hate you the way I want Alessandro??

 

[Style Savvy]

You can't hate on this. Gucci campaigns always have the best concepts.

 

[Benn98]

Thats GENIUS.

Why can you let me hate you the way I want Alessandro??

Lmao, your honesty is so cute!!

Luchford is a genius! In reality we should be yawning at this because there are faint traces of CK by Willy Vanderperre, but my God, Luchford layered this with so much creativity, narrative, and the styling is superb! I also love how they were clever enough to abandon the 'male/female' cliche of the ark. Absolutely splendid campaign!!!

 

[guimon]

Asbolutely amazing. It's a shame their collections are so ugly, cuz they ALWAYS deliver when it comes to the campaigns. Just incredible.

 

[Nomar]

Not as good as some of their other campaigns but I do really like the last shot of the three models in the rain.

 

[bluebanter]

This is sublime.

The shot in the rain on the ship gave me quite an unexpected emotional response.

 

[reesewu]

The execution of the brand's campaign under Michele has always been remarkable. However, given that their collections are now unable to tell apart, the campaigns have all started to blend in.

 

[June]

Another Gucci campaign I really love!

 

[Perickles]

I love this!

 

[JPineapple]

I´m living for this.

 

[dior_couture1245]

The print campaign images are cute, but the VIDEO is where it's at.

There's a longer version, but honestly, the short little 1-minute edit (the one that cuts out the models building the ark) is truly beyond. It's so good. So good. It's perfection. So well done, so charming, clever, beautiful, gorgeously executed...I LOVE it.

 

[SouthernVogue]

Very Noah's Ark inspired. I love it.