Gucci 'Flora' Fragrance : Abbey Lee Kershaw by Inez & Vinoodh & Solve Sundsbo

[thiago:)]

I like everything, except her face.

 

[AnaBGD]

Well Abbey's face is mostly covered by her hair... that's always good.

exactly!
She's completely wrong for Gucci IMO.

Ad itself looks interesting, I like the bottle.

 

[Flashbang]

beautifully bland

 

[testinofan]

Beautifull ad i hate the name of the parfum, but i think she no are good to Gucci speciality Parfum ad

 

[kuli_trendy]

I love how the wind strokes that chiffon gown. Really beautiful. Thx for posting

 

[Karen0193]

wow,I like abbey's face,really cute!

 

[cesarcmma]

Love the dress floating around and Abbey doesn't look bad.

 

[kimair]

i love how they describe everything BUT the scent notes. that's the fragrance market for you these days!

that said, i think the bottle is really pretty.

i didn't post the entire article...i only posted what was relevant about the ad campaign/commercial...
here is more info on the scent, from wwd...

Flora’s olfactory pyramid is composed around the floral theme, with top notes of citrus and peony, a heart of rose and osmanthus — a Chinese flower with a distinct floral fruit and leather aroma — and sandalwood and patchouli on the base. Giannini and the P&G fragrance team developed the scent with Firmenich.

To design Flora’s hexagon-shaped clear glass flacon, Giannini recalled the architectural lines of the Gucci by Gucci bottle. Giannini also chose to accent the juice a champagne color and incorporated another of the Gucci motifs in the small bamboo gold tassels trimming the ends of the black ribbon bow tied around the flacon’s neck.

“We needed to communicate richness in a different way, but there are synergies with Gucci by Gucci, the gold, the distinctive Gucci signatures — I like to play with the iconic symbols of the house,” she said.

Priced slightly lower than Gucci by Gucci, Flora’s line includes eau de toilette spray, 30 ml. for $52, 50 ml. for $65, and 75 ml. for $90; deodorant, 100 ml. for $35; body lotion, 200 ml. for $45, and shower gel, 200 ml. for $38.

 

[Street_a_Licious]

oh

thanks

 

[cato.]

I can't see anything...

 

[kahlilg]

she looks good

 

[Filipe]

I can't see anything...

 

[Kanna]

Gorgeous!

 

[cato.]

Thanks for posting kimair & Filipe It's gorgeous! Abbey looks stunnning although imo she doesn't really fit the Gucci aesthetic .... I wonder what it smells like though.

 

[bittercain]

why this bottle reminds me of Flowerbomb?
but abbey's ethereally beautiful

 

[MyNameIs]

I just don't understand them using Abbey at all. Even if you like her, you have to admit, she's just not Gucci.

And as for that picture, where's her neck? :antm:

 

[*Bianca*]

The fragrance is aimed at a younger consumer, so I personally think she suits it perfectly.

Comparing the scents, Giannini said Gucci by Gucci channeled the powerful Gucci woman, while Flora addresses a sensual, younger woman.

 

[mikel]

I wonder what it smells like though.

Like flowers..?

 

[Flashbang]

^

 

[Northern Star]

The ad isn't bad, and Abbey Lee's doing OK there too.
Just hate the name of the fragrance.