^ exactly my thoughts.
I want to appreciate the creativity and the liquid beauty of the commercial, the fields and flowers etc., but for somehow it doesn't quite say anything. Particularly,
not anything related to Gucci in any way.
This would have been the perfect ad for some Stella McCartnney fragrance, but for Gucci... I don't know. It is very pretty though. The bottle of the frag looks cheap I think.
I loathe that 'Guccio Gucci handwriting Gucci font' that Frida seems to adore and plaster all over the place including fragrances, belt buckles, handbags etc.
It is pretty tacky.