Gucci 'Gucci by Gucci' Fragrance 2006 : Freja, Raquel & Natasha by Inez & Vinoodh

[Trista]

I love the ads too, Natasha is a dream.

 

[knightley]

Natasha really makes the other girls look sort of, well, awkward and almost dare I say frumpy? She rocks her ad and though Freja and Raquel are gorgeous, they look so uncomfortable and bleh.

 

[Luxx]

These ads are so good they're almost making forget how much I despise Frida Giannini

Almost.

I can't wait to see these in HQ. I think all the girls look astonishing, their expressions are so vacant and aloof but I think that was a very purposeful move. They look like vintage Studio 50 disco queens, very Boogie Nights.

 

[testinofan]

Soo ugly ads i think is ugly no likedme

 

[J'ador-DioR]

Those hideous dresses from the FW06 collection ruined it for me. Freja looks the best out of the bunch, the ads are really boring to look at

 

[metal-on-metal]

It's Inez and Vinoodh.

 

[city girl]

natasha can turn the cheesiest ads into gold

 

[kimair]

These ads are so good they're almost making forget how much I despise Frida Giannini

Almost.

i like freja's the best...mainly because she doesn't look bored or like the weight of the bottle is too much for her...

 

[Alejandro]

this is FIERCE!!!

 

[kuba01]

Does it bother anyone that they are wearing Fall 2006 dresses?! Whoever said those ads look seriously outdated was seriously right!

Freja looks suprisingly crap - her facial expression bothers me for some reason.

 

[seanutbutter]

^ It doesn't bother me. The clothes are only a little over a year old, anyway. The general audience likely wouldn't notice.

 

[alix*]

Terrible...
the only one that I like is Natasha's.

 

[kevinnn]

omg so fierce

 

[Spike413]

The more I look at them, the more I hate the colors. Too monochrome. The dresses match the bottle, which matches the backdrop, which matches the hair (not Freja's), which matches their skin......too gold/tan for one photo.

 

[tigerrouge]

I love the vintage side of Gucci's image, the Studio 54 party girl vibe, so I like the way these pictures try to play on that. The drawbacks are that the bottle is simply too big, it looks like the girls are straining to keep it held up, which adds a sense of stress into the image, instead of insouciance.

Also, the date of the dresses doesn't bother me so much, though if they were truly going for a vintage vibe, they should have capitalised on their history, and had them wearing modern updates of something from decades ago.

The monotone colour scheme to me is a visual attempt to emphasis the 'feel' of the scent. The tone on tone is saying that the scent is rich and lasting, drowning in something deep and autumnal. If they'd used lots of different colours, I'd have formed a different mental image of the perfume - I'd have felt it was lighter, less substantial. The colour overload is designed to speak to a different sense then just the eye.

 

[kuba01]

The more I look at them, the more I hate the colors. Too monochrome. The dresses match the bottle, which matches the backdrop, which matches the hair (not Freja's), which matches their skin......too gold/tan for one photo.

Completely agree. The only colors apart from gold and brown in the campaign are the white eyes of the models!

 

[oomarhatelier]

woow cant wait to see in bigger size!

 

[purplish06]

Too much fierce. I don't like it but Freja, Raquel and Natasha are stunning!

 

[***Bianca***]

i really like the ads. freja's & raquel's facial expressions are not the best though
the bottle looks a bit huge as well
can't wait to see them in HQ

 

[alix*]

I hope they sell the perfume in that bottle