It's only rock 'n' roll, but Frida Giannini likes it
A young man with skinny legs, a fat wallet and a penchant for heavy metal on his iPod and on his clothes - that is the designer Frida Giannini's tunnel vision for Gucci. Assume that the "tunnel" is actually a hip underground club, where her post-Punk 1980s music heroes - The Gossip, The Killers, Klaxons and Friendly Fire - play on, inspiring the Gucci guy to be forever rock 'n' roll.
Yet up in the real world, "killers" and "friendly fire" have quite a different resonance. There are wars going on - territorial and financial. It was a brave gesture for the Gucci show Monday to face off the gloom by putting colored shirts under slim suits, brightening up fabrics with polka dots and hairy surfaces and turning even classic loafers into a three-tone patchwork of pattern and color. You have a job, so celebrate!
For the rest - to complain, yet again, that Gucci is too rock 'n' roll sounds like one of those 1980s New Wave bands stuck in a groove. This is the path that Giannini has chosen. And taken out of the context of drab Milan shoppers scurrying around the sales and the pervading executive gloom, the designer did well for the autumn/winter season, using a taut silhouette; short jackets, buttoned low; and slim pants. Everything from a velvet-soft pony skin jacket to leopard print looked classy.
There was some strong outerwear, like a double layer nylon jacket. If the show was short on evening clothes, perhaps there is no call for the Gucci tuxedo now that suave bankers no longer hold soirées. A leather jacket for a night out is now a better investment. (But perhaps not the Lurex cardigan.)
Fashion has to mirror its time, which is why most Milan shows are sober, if not somber. Gucci is bucking that trend, especially with accessories, where even a sporty backpack had a hefty hanging chain. But Giannini is not chained to a certain image - and sometime she will need to click on a new tune.