Gucci Pre-Fall 2026 Milan

[THD96]

he did it for red carpet on Healy bibber last month already
View attachment 1439270
and wang version for met gala
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Yeah the allure is gone. Nostalgia can’t never replicate authenticity.

And the Chinatown version is just laughable .

 

[nunova]

I saw these on Dazed's site earlier today and was disappointed. So much of it is terrible mix of usual work you can except from Demna (the boxiness is boring at this point, I hate how more 80s like silhouette with oversizing is still widespread) and referencing Ford mostly with some nods to Frida and Alessandro. It's not creative, it goes down even to referencing of simplicity of runway sets of Ford's era, the teal I swear was lifted from F/W1999 campaign. All of the nostalgia, executed really badly.

More fitted silhouettes for women are nice to see in general as I miss them so much, but still, they aren't that good.

 

[Norden]

He needs to work harder. All these designers need to think of clothes again and not remixing and referencing. Kill your dumb moodboards, make a drawing.

Creativity seems lost at Gucci. What a sad story.

 

[nunova]

He needs to work harder. All these designers need to think of clothes again and not remixing and referencing. Kill your dumb moodboards, make a drawing.

Creativity seems lost at Gucci. What a sad story.

Too many designers think about concepts and whole image before the actual product nowadays. Demna's work is product of this approach exactly, even created new kind of it for social media age. Current generation of designers doesn't think about clothes first sadly. About construction, the form, even the fabric first... Blame the terrible fashion education in last two decades and lesser emphasis on craft.

Modern fashion is cyclical, it was since the midecentury but now it's different. Archives and internet led to constant, exact mining of the past and stalled the previous course of looking at past as inspiration and not as something you can exactly rip off. You can have images of past saved to your phone or computer, they are directly referenced rather than their after-image, what you remember from visual research from print or books without looking at them all time.

 

[LindaTelevangelista]

So lame and unoriginal this isn't sexy at all the shoes still suck no designer can do a good shoe these days and Demna can only produce caricatures and parodies of previous work never something of actual beauty. You are not Tom Ford.

 

[brandon J pierre]

So lame and unoriginal this isn't sexy at all the shoes still suck no designer can do a good shoe these days and Demna can only produce caricatures and parodies of previous work never something of actual beauty. You are not Tom Ford.

I don't get it 😕 its all a copy.

 

[Monsieur Cristobal]

On the positive side, Demna knows to whom he is speaking.
You might not want to buy anything, but most probably you have in your circle someone who will.
This is not the clumsy exercise of someone who thinks he is still at Saint Martin's.
This is real clothing and it will sell.

On the negative side, the fantasy and imagination are totally absent here.
There is literally nothing you haven't seen before either at Balenciaga/Vetements or at Tom Ford's Gucci.

 

[Jacque Marcel]

That spotlight is doing a lot of the heavy lifting. It's fine. It sort of looks like Tom's Gucci but with worse models.

 

[mteb123]

When you’ve run out of original ideas… You Copy!! It was cute for all of 5 seconds but the moment has passed!! This better be the last time he uses these references!!

 

[jeanclaude]

Imagine going to an expensive Michelin 3-Stars restaurant...to just being served left-overs from a couple of days ago, heated in a micro-wave oven.

This collection feels like that. Paying a lot of money to get lesser versions of the originals.

 

[brandon J pierre]

Imagine going to an expensive Michelin 3-Stars restaurant...to just being served left-overs from a couple of days ago, heated in a micro-wave oven.

This collection feels like that. Paying a lot of money to get lesser versions of the originals.

💯 looking at the collection all I can think about is the original show. Tom ford never copy ysl verbatim. He took little bits in piece to mix it with his own styling for that time period. This all just looks a little dated and lazy

 

[Frederic01]

Demna will succeed where Sabato failed - which is in hype/marketing and creating a "vibe" around the clothes (even though the clothes are pretty sh*t and completely unoriginal). At least Sabato was focused on the garments and on improving quality. Demna on the other hand is focused only on creating "a vibe". I can tell from the photos most of this will be made as cheaply as possible and in the worst fabrics, just like his Balenciaga was.

What is the point of him at Gucci anyway? In five years after he drives it to the ground they will have to appoint someone else to come in a clean it all up again, like Pierpaolo is doing now at Balenciaga. My goodness I just had a look at what Balenciaga is selling now. It's abominable what that man has done to that brand in the name of his ego. It's tracksuits galore.

 

[PDFSD]

Demna will succeed where Sabato failed - which is in hype/marketing and creating a "vibe" around the clothes (even though the clothes are pretty sh*t and completely unoriginal). At least Sabato was focused on the garments and on improving quality. Demna on the other hand is focused only on creating "a vibe". I can tell from the photos most of this will be made as cheaply as possible and in the worst fabrics, just like his Balenciaga was.

What is the point of him at Gucci anyway? In five years after he drives it to the ground they will have to appoint someone else to come in a clean it all up again, like Pierpaolo is doing now at Balenciaga. My goodness I just had a look at what Balenciaga is selling now. It's abominable what that man has done to that brand in the name of his ego. It's tracksuits galore.

only thing Pierpaolo cleaning service is not 5 star either lol

making balenciaga cheap knock off replicas is not what i call a successful return of original balenciaga codes let alone velvet flip flops with opera gloves .

 

[Royal-Galliano]

Theres a yearn for nostalgia, not originality. So hard to capture what Demna is even trying to do, or what image he's trying to make if it's all archival pulls

with a strong provintial russia aftertaste. i don't get how anyone can consider this presentation desirable. tom ford's gucci was sexy in a primal sense of the word but this is not. maybe there's too many tricks – replicating the archives first, replicating cheap photography from the late 90s second.

 

[TurkicMongol]

he did it for red carpet on Healy bibber last month already
View attachment 1439270
and wang version for met gala
View attachment 1439271

 

[donyan]

I love Demna’s work and have always been a staunch supporter but there’s not one single garment here that has not been seen and sold somewhere before, be it Gucci or others. I still think he’s smart and talented enough to make it work but this leaves me just a tiny bit less sure. Maybe it’s the pressure, but there’s nothing here that feels fresh to my eyes.

 

[disco54]

Those faux fur coats are atrocious and should be burnt, they look so damn cheap LMAO

 

[eugenius]

Wait. He referenced Tom's old penchant for showing a male model in nothing more than black underwear and a tight black shirt, but not a female model wearing black panties, a tight black shirt and f-me pumps?

He is a misogynist.

 

[LadyJunon]

Wait. He referenced Tom's old penchant for showing a male model in nothing more than black underwear and a tight black shirt, but not a female model wearing black panties, a tight black shirt and f-me pumps?

He is a misogynist.

Nay, he's just gay.

 

[tourbillions]

Demna on the other hand is focused only on creating "a vibe".

is the vibe present in the room with us?

His gucci has been so unfocused, even worst than sabato