First I received a msg from a friend of mine at the show saying how ridiculous people looked...Because wearing Gucci nowadays is not a style statement anymore...
Then, I though about the recent events and reports that was all about the brand’s slowing sales...
So, I expected a change or at least a step back to something more accessible, less costumey and why not a return to a more familiar, sexy Gucci.
The Set gave me huge ss2001 menswear vibes and so were the very surprising white looks.
As a whole, the collection feels redundant but I’m very surprised to see more references to Tom’s Gucci than before. There’s an effort of seduction...The deep V, the slits, the sheer dresses, the « minimal styling ». Even the white looks had a touch of Gucci circa 2002.
This is a turning point for Alessandro. He has to prove to his bosses that he can refresh his vocabulary, maintain the commercial success but also keep the buzz around the brand.
I like it more than usual but I don’t know if it’s strong enough for Gucci.