Gucci S/S 2026 Milan

[miyawaki]

This isn’t that bad?! What leaves me in complete shock. As everyone has already said in the latest posts, Gucci has once again failed to bring something refreshing. There’s nothing new here, and it’s truly concerning that Demna is trying to emulate Michele...

I like Lila Moss’s look, it reminds me of Frida!

 

[fashionsavvvvvy]

I don’t hate it, quiet like some looks. But will this help the house which is in complete chaos now? Doubt

 

[chiccestlavie]

Snoozefest. As others have said how is this different than the studio show we saw earlier this year? And I’m sure the price point will be insane.

Another blatant corporate cash grab by Kering trying to cling to an aesthetic that hasn’t been popular since 2019.

 

[Alquimista]

Oh Godemna, why I doubted you? You are the master trickster of fashion!

Yes it has the archetypes, yes it's ironic but not too acid and most important I see good clothes, good fashion. Everything that looks Balenciaga is properly adapted. Good proportions, colors, sexy at times, glamourous, I even like the florals.

Very good casting!!! No Eliza Douglas!!! Oh Demnasus! 😂

See Dario that is how you inject new ideas into a house instead of taking their identity away and leaving people with a insipid soup.

 

[Scotty]

Looks more like a parody of Gucci.

 

[GERGIN]

Ugh, I hate to say this but I’m actually quite fond of this debut.

I’ll start with what I don’t like:
- The anticlimactic debut of presenting this prior to when the show was actually going live.
- The menswear offers nothing, could not even tell it was by Demna or Sabato or Alessandro.

What I like:
- There’s a lot of stunning fur (hopefully real) coats! Particularly looks 24 and 34 are fantastic and probably look amazing in real life.
- I can tell these pieces are much better tailored, devoid of any silly gimmicks one might expect at Balenciaga. I’d kill to see those croc or croc-like leather looks on some skinny legend in Milan or New York.
- The shoes look really sexy and I’m glad to see a painfully high heel return to fashion because women or people who identify as women should be tortured for enjoying the pleasures of looking glamorous.

 

[MModa]

Interview magazine presented a selection of the looks without the annoying photo frames on it's instagram and I absolutely love it. The collection is slick and fabulous and very Demna. The clothes will look great in real life, on the red carpet, and in the world of print. I can't wait to see where Demna goes from here!

 

[tourbillions]

not the fans going on copium thinking the studio made this. Its all demna, he cannot just re-invent himself instantly after 0 seconds between balenciaga and gucci.

Are Balenciaga sales still so strong that they had to slap these stuff with the Gucci logo? I thought no ones buying it anymore.

Only market for these are millenials who think they are gen z or the russians who thinks philipp plein is luxury.

 

[TaylorBinque]

I guess Kering loves it because they save so much pattern making costs. These are his Balenciaga with Gucci scrap fabric.

 

[tourbillions]

why are they so insistent on making gucci big, bold and loud?

Gucci today should be quite tasteful, quiet, sexy bordering on trashy, and effortless. if your models are drowning in table cloths or gift wrappers, youre not doing gucci.

 

[hamburgers]

I'm surprised there are no big swings taken in actual design. I hope it won't be, but it feels like this will be the season of tepid/nervous debuts given the macroeconomic background. We already saw this democratic approach with Michael Rider at Celine referencing the past two big creative directors and then leaving a section for himself.

My favorite looks are the ones that weirdly kind of feel like Demna doing Hedi doing Tom's Gucci, and I'm glad he avoided putting anything overtly distressed in.

Men's direction is stronger than the women's, but it does the job of keeping my attention and curiosity to see how things will develop.

 

[Creative]

Two words: very boring.

As someone else said, this is like the studio version of DemnaxBalenciaga + AMxGucci.

Feels old already.

 

[Squizree]

I mean ultimately they just want an autopilot designer who is easy to keep happy and can churn out endless amounts of pastiche for the public to SUCKLE on. So in that respect he's a huge success.

 

[Salvatore]

I don't hate it. I prefer a few of the looks to anything I have seen from JWA at Dior so far, both red carpet and the debut menswear show looks. I am surprised. Yes, it's very Balenciaga, but there is something else to it that works. I am intrigued. So far, this leads the pack of the Great Designer Debut Season.

 

[VogueDisciple93]

Hahahahahahahahahaaaaaaaaa

Whoever put a curse on Kering did it well

 

[Monsieur Cristobal]

What I like:
- There’s a lot of stunning fur (hopefully real) coats!
(...)
I’d kill to see those croc or croc-like leather looks on some skinny legend in Milan or New York.

My bet: everything is fake 🤭
For the croco pieces: not only it would be extremely expensive and extremely bureaucratic to make such big skirts, jackets and boots: it would be technically very demanding to assemble the different pieces of leather, because you need several.
Plus, they don't have the croco allure and its slight rigidity; it looks like leather with croco print, which is way easier to produce (Tove were doing it two days ago in London FW)

For the fur, nothing like touching it to know if they are true or false.
But at Kering they happily charge you 20k or 25k for a coat in trompe-l'oeil leopard at YSL.
Why go then for the real deal, if you can make huge profits with the ecological and super ironic version?
It is post-duchampian Demna, not Fendi.

All this, my guesses until seeing the pieces in stores.

 

[vogue28]

VOGUE.COM

 

[zacatecas570]

So there not will be fashion show?

 

[Lola701]

So there not will be fashion show?

No. Debut show in March.
Lookbook, presentation for this one.

 

[Monsieur Cristobal]

And tomorrow the movie The Tiger, directed by Spike Jonze and Halina Reijn, with Demi Moore.
I imagine her in fur with sunglasses in a The Substance-related plot.