Gucci 'The Art of Silk' 2025 : Julia Garner by Steven Meisel

[Cocteau Stone]

^ knowing Meisel this is probably still in a studio. The fakery of sets and location with this man knows no bounds nor limitations

 

[KoV]

I don't know why Italian brands are so obessed with her. She used to be very close to Prada and now for the FW25 show, she was sitting close (or next to? I don't remember) to Mr Pinault. Does she has a connection to the fashion crowd like Sofia Coppola?

I don't mean this in any way as a diss to Julia or her talent, because I think this is maybe a rare case where someone has earned their success through the quality of their work and not just the hype machine or looking cute, but I think fashion people tend to be a bit out of touch and it makes them vulnerable to an actor's management overselling their client's fame or potential impact as a spokesperson. On paper, Julia is acclaimed, has a good body of work with successful projects (mostly in TV but she's done great work in under-seen films), and seems like exactly the kind of starlet you'd want representing your brand. And in a way she is, but she always seems like she's on the cusp of bigger stardom. So Gucci maybe made an investment a few years back when she was going to be playing Madonna in the big biopic and she was the co-lead in a buzzed-about new Universal monsters movie, etc. and none of that really came to fruition. "Ozark" is over. She was with Prada during the "Inventing Anna" era. She has a couple of things still to come out this year that could do the trick, but we'll have to see. So I think it was a case of Gucci wanting to be savvy and sign a deal before she really blew up and it wasn't a bad idea but it just hasn't quite worked out. I mean, this is her third or fourth campaign for them, I think? I'm sure they'll pick a new roster of celebrity spokespeople soon.

 

[ellearchivist]

Keep it, Gucci.
We don’t want it!

 

[fashionsavvvvvy]

This made me admire Hermes ability to advertise scarfs in such a dreamy and desirable way even more

 

[kasper!]

^True. Hermes 2006 Spring/Summer Gemma Ward by Mario Sorrenti

 

[BalkaniStaCouture]

Gucci The Art of Silk SS 25 Campaign

Photographer: Steven Meisel
Celebrity: Julia Garner
(fashiongonerogue.com)

 

[carla56]

ATROCIOUS. This can't be my Steven

 

[VogueDisciple93]

gettyimages.com

 

[Frederic01]

GUCCI

 

[TomBlanksFullFatMiuMiu]

I love this~
Would look great on billboards
Sadly Demna is coming

 

[FashionPower]

Does anyone know if this is still from Sabato's creative direction? Or is it from Cantino?
Unnecessary and useless ad anyway

 

[Royal-Galliano]

these look like GWP to their fragrances.

 

[PDFSD]

Cantino via Artistic Director: Baron & Baron Inc.

if it was ancora boy it would be the troll guy canola (zanola that soon will be fired when Demna arrives if is still sticking around till that time ) lol

 

[jeremydante]

Meisel's lighting hasn't been hitting the ways that I remember from the past, in these recent campaign bookings. Maybe it's just a punching-the-clock type of vibe? Meisel- a great, no doubt- but I wish there was better stuff. Those WOW factors we used to have. I do like this campaign, the scarf is gorgeous against the blonde. Just wish the light was done more delicately.

 

[Cocteau Stone]

Meisel's lighting hasn't been hitting the ways that I remember from the past, in these recent campaign bookings. Maybe it's just a punching-the-clock type of vibe? Meisel- a great, no doubt- but I wish there was better stuff. Those WOW factors we used to have. I do like this campaign, the scarf is gorgeous against the blonde. Just wish the light was done more delicately.

It’s all very “Meisel Photoshop Starter Pack”, and it’s been like that for a looooooooong time now. Guaranteed the assistants got it all rigged up, he showed up either in studio or over a zoom call, gave a thumbs up and then *click*. You can see it sharing the same essence as the Anna Sui perfume ads he did, which were once a blip but is now his norm.

He’s getting on though. And he has a lot of aura associated to his name so it’s easy to criticise. His later/current work though is just a far cry from say Turbeville, Avedon, Penn etc when they were getting on. His name, technique and “presence” just doesn’t hit at all at this point in his career.

 

[KoV]

Cantino via Artistic Director: Baron & Baron Inc.

if it was ancora boy it would be the troll guy canola (zanola that soon will be fired when Demna arrives if is still sticking around till that time ) lol

Are we certain about this?

I mean, it could be done, but setting up an artist collaboration with 9 artists to create designs, getting a campaign together, having the scarfs produced and available for sale, and producing an accompanying coffee table book all within a month? Sabato was fired in early February and by mid-March, the scarves launch was already in the press. It's hard to imagine the CD had nothing to do with this.

 

[MModa]

I think that the photographs are lovely. The video is nicely executed as well. Julia Garner is not my type of beauty but she looks good in the campaign.

 

[PDFSD]

Are we certain about this?

I mean, it could be done, but setting up an artist collaboration with 9 artists to create designs, getting a campaign together, having the scarfs produced and available for sale, and producing an accompanying coffee table book all within a month? Sabato was fired in early February and by mid-March, the scarves launch was already in the press. It's hard to imagine the CD had nothing to do with this.

the project of course he was part of does not mean final photo shooting we are talking about here was with his final involvement.

He has his art director inhouse why was he not on this one ? Ceo took project over ?
LV they shoot institutional ADV´s without consent of Creative directors its not new (part or fully involved or not)

etc but its not important that ad is still ancora as in mediocre