H&M’s New Icons Collection

[Nymphaea]

H&M has created a new collection inspired by four of the fashion industry's leading models. The New Icons range was created based on the street style of Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen.

The foursome also star in the campaign for the pre-summer collection, which is due to land in stores in April. The range comprises a mixture of influences - taken from the individual styles of each girl - allowing shoppers to create their own model-off-duty look.

"The New Icon collection from H&M is very flattering and suits all of your needs. It's super cool and for your everyday girl who wants to look great and feel comfortable at the same time," said Smalls. "I loved the look I was wearing because it's something I would see in the store and would want to wear."

The range includes fashion staples, such as a black leather jacket, lace mini skirt or frayed denim cut-offs, combined with a heavy focus on urban streetwear accessories. Embellished vests and simple T-shirts can be paired with low-heeled ankle boots, a leather necklace, wide-brimmed hat or fringed bag - perfect attire for summer festivals.

"These days I feel that every girl needs a perfect leather jacket to give themselves a cool factor," said Wen. "The jacket in this collection is amazing - [the whole collection] really fits into my personal style and it's something that I will definitely wear on a daily basis."

Groeneveld added: "I'm so happy and proud to be a face of H&M New Icon Collection together with these amazing other girls. The collection has so many great additions to any wardrobe and it's so easy to mix it up and always look great."

vogue.co.uk

 

[Nymphaea]

H&M 'The New Icons' Collection by Alasdair McLellan S/S 2013
Daphne Groeneveld, Liu Wen, Lindsey Wixson & Joan Smalls for H&M - Campaign Spring/Summer 2013
Photographed by Alasdar McLellan
Styled by Clare Richardson
Hair by Duffy
Makeup by Jeanine Lobell

huffingtonpost.com/H&M facebook

 

[Nymphaea]

continued...



huffingtonpost.com/H&M facebook

 

[lucy92]

i saw some of the jewelry already on sale at my local H&M.

 

[saann]

^That's weird, how long has this been out then?

 

[Nymphaea]

^The New Icons at H&M collection is due to land in-stores and online in April.

 

[Littleathquakes]

I know I won't be eating up that rhinestone cowboy with the fringe piece...
The whole concept seems silly to me. These clothes wouldn't be anything out of place on a regular H&M sales floor. Why the need to attach big name models (to us anyway, the average consumer won't even care) is questionable more than it is intriguing.

 

[Raymond Kim]

so, eventually no menswear.

 

[anlabe32]

The funny thing is that neither of those models has an amazing street style (perhaps only Liu Wen). They've just token four of their favourite models and designed a collection around them that has nothing to do with them.

And no, most of these clothes are not my style. I only like that crème bag and the skirt Lindsey is wearing (the Givenchy rip-off).

 

[crystaljukebox]

Better Quality

lookbooks.com

 

[theBlueRider]

It's funny because I can't see these models wearing these items with their personal street style. Liu Wen's personal style has always been tomboy-chic and if she wears a skirt it's something with a little structure and clean lines.