Chanel, Chanel, Chanel — you all have such narrow minds. There are so many possibilities. Who says the brand even has to be active? There are lots of fashion houses waiting to be Slimaned!
One of the hottest brands now — Loewe — was seen as hopelessly passé and irrelevant just a decade ago. Less than twenty years ago, Celine was ignored by the fashionable set, and Balenciaga had long been closed. Pierre Cardin was licensed to cheaply made discount store goods, Mugler was reduced to a perfume line, and Courrèges was a footnote in fashion history books. So again, why limit one’s sights to the list of usual big names like Chanel and Dior?
There are many houses and brands that were once major players that are now barely around, just waiting for a renewal:
• Aquascutum
• Byblos
• Cacharel
• Nino Cerruti
• Costume National
• Escada
• Louis Féraud
• Romeo Gigli
• Krizia
• Guy Laroche
• Léonard
• Pringle
• Trussardi
And there are plenty of dead houses to be revived out there. If Schiaparelli can rise like Lazarus, why not one of these?
• Oleg Cassini
• Jacques Fath
• Gianfranco Ferré
• Grès
• Ted Lapidus
• Lucien Lelong
• Claude Montana
• Hanae Mori
• Paul Poiret
• Sonia Rykiel
• Jean-Louis Scherrer
• Torrente
• Vionnet