Foxie-Pooh
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so much for shooting the fragrance ads 2 years in advance...
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Of course...They also mention the fact that Lisa was supposed to be the face of Celine beauté.
Of course...
No actually, it became an issue because Guerlain wanted her to be the face of their make-up (and I think she ended up having some kind of social media « ad » with them) when the project of Celine beauté was in the works and he considered that it was the duty of the CEO to fight for the exclusivity of the talent.^ wait and Hedi declined? first read it as the other way around, which would be odd considering how he tried to cover her face at all costs..
I knew the tantrum over cancelling the show for safety reasons (protests) while another designer lands in a more favorable situation in a matter of hours/days would not be something he can so easily let go of.
Ceo `s want to be also the stars since they see other ones get credit for the success of other brands, for fashion creativity should lead once brand positioning/direction is decided pre or upon hiring, suits ruining allot as they think creativity is replaced like a ceo or store staff.Challenges (French business publication owned at 40% by Arnault) released a paper on the exit of Hedi.
The article is quite long to translate with accuracy….
But basically, Hedi left because of strategic differences and power issues and with the CEO of Celine (Séverine Merle) is at the root of the issue.
He got too much power and basically being responsible of everything didn’t left much room for her.
Apparently Hedi wasn’t consulted for cancellation of the Celine show last year. He was even more frustrated when Alaïa managed to hold a show.
They also mention the fact that Lisa was supposed to be the face of Celine beauté.
LVMH wanted Hedi to stay but he decided to leave.
So, I suspect that the random releases of the collections since last year were probably done without the approval of the CEO.
So hopefully, the CEO will have more space without the omnipotent designer that is Hedi.
This is an ongoing issues with designers tbh at that level of power. You can’t have two stars in a big brand.
Is Arnault going to bother to fire Merle directly, or is he just going to wait until she finds out about this article?publication owned at 40% by Arnault….
Hedi left because of strategic differences and power issues and with the CEO of Celine...
He got too much power and basically being responsible of everything didn’t left much room for her...
LVMH wanted Hedi to stay but he decided to leave.