Hedi Slimane - Designer

I find rather unsurprising that you ended up buying such an outfit when (through the examples of Helmut and Jil) it‘s always been clear to me that Hedi‘s womenswear-specific offerings are but an afterthought of his menswear design approach (similar to when people like Kris Van Assche, Nicolas Andreas Taralis, Neil Barrett or Juun J. design womenswear from a very menswear-oriented point of view). For me it‘s clear that you go to him for great tailoring, separates, a great boot with a comfortable height etc. - Perhaps it‘s also a cultural thing, as coming from the perspective of middle/northern Europe or Asia, women often prefer a look that is less feminine and frivolous. A lot of women I know never wear a shoe with a heel and barely wear make-up at all.

When he accepted Saint Laurent and Celine in the fashion climate, it came with the demands that it needed to work on a global market, where before he did not have to stretch his creativity much at Dior (other than the sneakers and printed t-shirts I never cared much for). I still look with estrangement at certain products that to me clearly read as an effort to have something to sell, say, in the Middle East where his vision might be a tough sell.
His womenswear is almost all styling exercises, more than how his last two tenures could be argued as wholly such. Not that they’re not effective.

I know many of his menswear customers who’d rather have the direction he had at Celine womenswear. They were complaining that the menswear was too ‘avant-garde’ and not classic Hedi. Personally I find his menswear work at Celine far better than at Saint Laurent (2.0). There was some form of challenge.

The irony about his work is that I bought some womenswear from his Saint Laurent. In reality, while the offering at Celine was very much consistent, it was very « elevated basics » in a way and when I look at the collections that I enjoyed, they were maybe too bourgeoises and almost too Chloe-like for me.
In reality, Hedi’s womenswear doesn’t have the edge that his presentation suggests.

This is the look I bought from the menswear.
I was attracted by the styling, the unusual combination and cut. I wore it with leopard pumps (im not that much of a rock chick) and my Paco Rabanne chelsea/cowboy boots.
IMG_5902.jpeg

It’s a pity that we never got this kind of bold and yet subtle proposition from him as a womenswear designer ever.

But I think Hedi is the perfect designer for basics. I wanted a specific Car Coat, I saw it at Celine and Burberry. He does the best peacoats for men, jeans and things like that and as I said, he has the talent to present it in a way that feels fashion despite it all being basics.
 
Did he really audition for Chanel, Dior and Gucci? If he is so desperate for heading a fashion house, he might have a chance at Valentino when Michelle is kicked out.
 
Did he really audition for Chanel, Dior and Gucci? If he is so desperate for heading a fashion house, he might have a chance at Valentino when Michelle is kicked out.
It’s a rumor.
Hedi never auditioned for anything before so the idea of him auditioning for Chanel or Dior is ridiculous. He is known for his ego so auditions, never. I strongly believe that he wasn’t approached by Chanel because it would have mean auditioning.

But there are rumors that he was in talks for Gucci. It’s possible. Maybe his terms weren’t met by Kering and they chose Demna. Because clearly, Demna is a last minute choice.
 
^ We most probably will never know, but my feeling was the opposite: Hedi was approached by Chanel at a certain point, but it gave nothing. Maybe because they couldn't reach an agreement on something that was fundamental for both parties... Creation of menswear? Total control of the fragrances and cosmetics?
Mystery.
But Chanel was in Hedi's mind when he did his swansong for Celine.

While I agree that Demna feels like a last minute choice, in this case my feeling goes to a "either Demna or Vacarello".
I can imagine Kering, forced to play the card "star designer" for the first time after the Sabato disaster, turned to their own stables.
Even though Demna had brought an incredible commercial boom to Balenciaga, specially preCovid, Vacarello sounded like a smoother transition from Gucci's last collection (officially by the studio, in reality a classic Sabato show twisted with a lot of vacarellisms). It would have made believable the story "we were preparing the territory with Sabato".

But if they approached Anthony, Anthony was not interested or preferred to continue at Saint Laurent (the brand doesn't feel exhausted, unlike Balenciaga under Demna).

What we have now, and that's why everybody is shocked, is the most brutally commercial and controversial designer, after Sabato's insipid and anonymous tenure, that was allegedly the foundation of the future of Gucci.

In any of these cases, when you are Hedi, Demna or Anthony, you don't audition, of course.
 
^ We most probably will never know, but my feeling was the opposite: Hedi was approached by Chanel at a certain point, but it gave nothing. Maybe because they couldn't reach an agreement on something that was fundamental for both parties... Creation of menswear? Total control of the fragrances and cosmetics?
Mystery.
But Chanel was in Hedi's mind when he did his swansong for Celine.

While I agree that Demna feels like a last minute choice, in this case my feeling goes to a "either Demna or Vacarello".
I can imagine Kering, forced to play the card "star designer" for the first time after the Sabato disaster, turned to their own stables.
Even though Demna had brought an incredible commercial boom to Balenciaga, specially preCovid, Vacarello sounded like a smoother transition from Gucci's last collection (officially by the studio, in reality a classic Sabato show twisted with a lot of vacarellisms). It would have made believable the story "we were preparing the territory with Sabato".

But if they approached Anthony, Anthony was not interested or preferred to continue at Saint Laurent (the brand doesn't feel exhausted, unlike Balenciaga under Demna).

What we have now, and that's why everybody is shocked, is the most brutally commercial and controversial designer, after Sabato's insipid and anonymous tenure, that was allegedly the foundation of the future of Gucci.

In any of these cases, when you are Hedi, Demna or Anthony, you don't audition, of course.
I could see Hedi's last women's show as a "look what you could've had" rather than an audition. I would put it last him to have demanded separate mens couture shows.

But when you say Hedi/Demna/Vacc don't audition, would they not still need to agree with the suits on a general design arc or approach for their contract length? To take Hedi's Celine as an example, wouldn't the suits have agreed (or proposed with Hedi's agreement) to make the Triomphe a recognizable logo, agreed to make the first show very YSL-y for the drama before changing to an aesthetic that made more sense as a progression from Phil's Celine, agreed on the general direction of the fragrance line, etc? Or is decision making more season-to-season than I imagine?
 
I could see Hedi's last women's show as a "look what you could've had" rather than an audition. I would put it last him to have demanded separate mens couture shows.

But when you say Hedi/Demna/Vacc don't audition, would they not still need to agree with the suits on a general design arc or approach for their contract length? To take Hedi's Celine as an example, wouldn't the suits have agreed (or proposed with Hedi's agreement) to make the Triomphe a recognizable logo, agreed to make the first show very YSL-y for the drama before changing to an aesthetic that made more sense as a progression from Phil's Celine, agreed on the general direction of the fragrance line, etc? Or is decision making more season-to-season than I imagine?

Hedi definitely presents a gameplan. That might be called an audition. For Saint Laurent for example, he had a script written for how he wants the house to be. I want to know if the second Celine show was intentional or made because of the backlash. After all the soundtrack to that show just says “j'ai un plan” ad nauseam.

Of course his name came up at Chanel, but we don’t know if there were any serious talks. Everyone in the industry knows what Hedi is. That’s why as much as I am fine with him at Gucci, I don’t think he’ll be there for the simple fact that the actors present when he left are still there and more powerful (Bellettini). They will never give the keys to a designer with executive oversights.
 
Sorry for that last bit about auditioning, if it was confusing.
What I meant is that there is a difference between sending your cv, or submitting your project for consideration, amongst several other candidates, and receiving a call because they want you.
Even in Hedi's or Demna's case, you always have to explain your point of view.
 

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