Meg said:Was he really doing that poorly that he needed to go to prada? Surely he could have found the funding elsehwer.
He wasn't doing poorly. Maybe he wanted to grow the business. Or maybe he wanted a ton of cash.
And I agree with others' sentiments, a Jil Sander or a Helmut Lang customer is a discerning one (in general) - they will not buy something with a label without the designer behind it. Advertising is not everything, Bertelli should've known that.
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