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EXCLUSIVE: Iris Van Herpen Is Doubling Down on R&D
The Dutch couturier will now stage couture shows annually, in July, letting her dive deeper into experimentation, innovation — and sustainability.
ByMiles Socha
January 15, 2025, 1:00am Iris Van Herpen is doubling down on her fashion fortes — cutting-edge technologies and fabrics, scientific collaborations and otherworldly silhouettes — and moving to an annual calendar for her couture collections and shows, WWD has learned. “I want to create more time for the interdisciplinary approach I’ve always taken with EXCLUSIVE: Iris Van Herpen Is Doubling Down on R&D

EXCLUSIVE: Iris Van Herpen Is Doubling Down on R&D
Iris Van Herpen is doubling down on research and development and moving to an annual calendar for her couture collections and shows, WWD has learned.
