The Downton effect: TV show sparks a craze for corsets, capes, cloche hats and cravats
By Lauren Paxman (dailymail.co.uk)
They say every trend comes back into fashion eventually - even crazes that were pretty dodgy the first time around like Eighties-style shoulder pads.
Some trends just take a little longer than others to make it back into the mainstream... as is the case with glamorous early 20th Century-style fashion which is having a revival thanks to hugely popular TV show Downton Abbey.
The series - which is regularly watched by around 10 million viewers - follows the aristocratic Crawley family and their servants at the start of the First World War.
En vogue: Sales of Downton Abbey inspired elbow-length gloves, as seen on Laura Carmichael, Michelle Dockery and Jessica Brown Findlay have soared by 584 per cent
The show is the most successful British period drama since Brideshead Revisited.
It's not the elaborate dresses that Michelle Dockery, Laura Carmichael and Jessica Brown wear in the show that we're after though, it is the easier to replicate accessories.
Sales of fur capes which were first en vogue nearly a century ago have risen by 220 per cent at High Street store chain Debenhams.
Elaborate fashion: The sisters wear beautifully textured dresses with loveley accessories
The number of elbow-length gloves sold has soared by 584 per cent.
Meanwhile, the sales of sequin capelets - a short cape worn over the shoulder have more than doubled.
Marks & Spencer has also noticed the craze.
Demand for corsets, pearl earrings and cloche hats has rocketed. Victorian-style boots are back in too, with the chain selling a pair of the shoes every 10 minutes.
Hats are in: Cloche hats are having a revival thanks to the series. Sales are up at M&S
In on the act: Men are feeling inspired too. Sales of Hugh Bonneville-style cravats are up 28 per cent
TOP FIVE 'ARISTOCRATIC CHIC' ITEMS AND THE CHARACTERS BEHIND THEIR POPULARITY
It's not just women who have fallen for old-school glamour, though, men are also feeling inspired.
Sales of cravats are up 28 per cent at Debenhams and waistcoats, the must-have for all Downton men have also seen a sales spike of 21 per cent.
M&S has seen sales of men’s British fabric tweed blazers rise by more than 750 per cent on some styles.
Tony O’Connor, Head of Menswear Design at M&S said of the trend: ‘British Heritage is firmly back in fashion, and with popular British film, such as the King’s Speech and Tinker, Tailor, Soldier, Spy and current dramas such as Downton Abbey growing in popularity, men are confidently wearing classic British Heritage styles’
Debenhams spokesman Carie Barkhuizen said: 'The feminine glamour captured by the Crawley women in Downton Abbey has had a marked effect on what women are looking to buy this autumn.
'Aristocratic chic is back!
'And since this is a look that can be achieved by a few choice accessories, it doesn't require aristocratic wealth of Downton proportions to achieve.'
By Lauren Paxman (dailymail.co.uk)
They say every trend comes back into fashion eventually - even crazes that were pretty dodgy the first time around like Eighties-style shoulder pads.
Some trends just take a little longer than others to make it back into the mainstream... as is the case with glamorous early 20th Century-style fashion which is having a revival thanks to hugely popular TV show Downton Abbey.
The series - which is regularly watched by around 10 million viewers - follows the aristocratic Crawley family and their servants at the start of the First World War.
The show is the most successful British period drama since Brideshead Revisited.
It's not the elaborate dresses that Michelle Dockery, Laura Carmichael and Jessica Brown wear in the show that we're after though, it is the easier to replicate accessories.
Sales of fur capes which were first en vogue nearly a century ago have risen by 220 per cent at High Street store chain Debenhams.
The number of elbow-length gloves sold has soared by 584 per cent.
Meanwhile, the sales of sequin capelets - a short cape worn over the shoulder have more than doubled.
Marks & Spencer has also noticed the craze.
Demand for corsets, pearl earrings and cloche hats has rocketed. Victorian-style boots are back in too, with the chain selling a pair of the shoes every 10 minutes.
TOP FIVE 'ARISTOCRATIC CHIC' ITEMS AND THE CHARACTERS BEHIND THEIR POPULARITY
- Elbow length gloves, inspired by Edith Crawley
- Pearls, inspired by Mary Crawley
- Fur capes, inspired by Cora, Countess of Grantham
- Cravats, inspired by Robert, Earl of Grantham
- Hair jewels, inspired by Lavinia Swire
It's not just women who have fallen for old-school glamour, though, men are also feeling inspired.
Sales of cravats are up 28 per cent at Debenhams and waistcoats, the must-have for all Downton men have also seen a sales spike of 21 per cent.
M&S has seen sales of men’s British fabric tweed blazers rise by more than 750 per cent on some styles.
Tony O’Connor, Head of Menswear Design at M&S said of the trend: ‘British Heritage is firmly back in fashion, and with popular British film, such as the King’s Speech and Tinker, Tailor, Soldier, Spy and current dramas such as Downton Abbey growing in popularity, men are confidently wearing classic British Heritage styles’
Debenhams spokesman Carie Barkhuizen said: 'The feminine glamour captured by the Crawley women in Downton Abbey has had a marked effect on what women are looking to buy this autumn.
'Aristocratic chic is back!
'And since this is a look that can be achieved by a few choice accessories, it doesn't require aristocratic wealth of Downton proportions to achieve.'