Is Miu Miu associated with Prada or...

[Andro]

Is MIU MIU associated as PRADA's secondary line. Or is MIU MIU considered to be a totally independent line all by it's self.

I was wondering this because MIU MIU's prices are pretty much the same as PRADA's main line. $1'150 dollars for a pair of heels, 2'150 for a coat. These prices are not in the same range as for say "MARC by MARC JACOBS" or "NAVY by JIL SANDER". And they aren't really affordable at all.

I was also reading somewhere that one of the reasons why Miuccia Prada started showing in Paris was because she wanted MIU MIU to have a identity of its own.

So do you guys think MIU MIU is still PRADA's less expensive secondary line or a line totally by it's self?

 

[Vladita]

It' definitely their second line.

 

[Crying Diamonds]

Miu Miu is a completely different brand named after and designed by the same person who designs Prada. Miu Miu is in no way a diffusion brand of Prada due to the fact that diffusion brands tend to have the 'essence' of the mainline and are usually most reasonably priced, this can be due to one of several reasons including being aimed at a younger market or because it concentrates on basics and staples that carry the mainline signatures.
Diffusion brands can usually be found in stores beside the mainline pieces, Miu Miu is an entirely different brand and therefore has its own stores with their own aesthetic.
The drop in price of course means diffusions have to sacrifice aspects like expensive processes, expensive fabrics and sometimes quality.
Miu Miu is none of the above, it has its own unique style and its own market and is, as you pointed out, still as expensive as Prada.

 

[MulletProof]

Wasn't Miu Miu more reasonably priced and aimed at the younger market back when it was still shown in Milan? I cannot even recognise the current Miu Miu girl, it's all so luxurious since she moved to Paris.

 

[style_expert]

^ yes most definitely it used to be a younger,secondary and more affordable line to Prada when the collections were still shown in Milan. There was always some obvious connection between the Prada and Miu Miu shows back then.

Moving the shows to Paris (and ceasing the Miu Miu menswear) was part of the plan to establish Miu Miu as a luxe womenswear brand on its own. Mission accomplished I guess.

Having said that, even in the days when Miu Miu was still considered a secondary line, I think it still had a strong visual identity, especially some campaigns were in fact often more interesting than the Prada mainline ones.

 

[bedtimestorynyc]

i prefer miu miu to prada now actually. i feel like miuccia has more artistic freedom in it.

 

[The_Ida]

I preferred Miu Miu when it was shown in Milan. It was younger, somehow.

 

[KKnardi]

Still feels though that Miu Miu is more young and trendy than Prada...

 

[GivenchyHomme]

Miu Miu is the Alter-Ego of Prada, It's Polar Opposite. The Brand is an Expression of Miuccia's Girly/Youthful/Adventurous side. She has more creative freedom designing Miu Miu. I read in "The Prada Life" that she designs Miu Miu based on the way she would like to dress if she was younger. As of right now the Brand is completely independent of it's older sister.It's unfortunate that some people still ignorantly consider it and treat it like a Diffusion Line.

 

[TheeMigs]

i prefer miu miu to prada now actually. i feel like miuccia has more artistic freedom in it.

I have to agree...I love how she's taken Miu Miu to whole other level and its become it's own beast...in a good way of course...if I were a girl all I would wear is Miu Miu because of its sensibility...

Still wish she would make Miu Miu menswear though...

 

[Andro]

I agree with most of you people here. MIU MIU is really it's own brand now. Even though Miuccia still designs it.

 

[mdankwah]

I miss Miu Miu menswear

 

[mackos]

I think Miu Miu might have been seen as Prada little sister, but its clearly developed an identity on its own in Paris. Sure, there are always some common points in Prada and MM collections, but I would definitely label it as a brand brand now.

 

[Crying Diamonds]

I never knew Miu Miu menswear, but, even by taking the last few collections into account, I associate Miu Miu as a very young, feminine, girlish brand and so maybe menswear is not appropriate for the current image?

 

[get fashion]

I miss Miu Miu menswear too.

Definitely, Miu Miu it's a different brand.

 

[ultramarine]

Miu miu supposedly is Miuccia's very personal and own vision of what clothes ought to be according to her.

She started with Prada, but that's her family's line ... and even though it does have her vision isnt as free creatively speaking as Prada.

In the begining MiuMiu was cheaper than Prada and got a lot of buzz. Now .. meh!

But yeah, it is not a diffusion line.

 

[Vladita]

In form, it's definitely a different brand for so many obvious reasons.

In substance, it is very associated to Prada. Secondary, diffusion line, independent line.. Whatever you call it.. No fashion SME would ever say that Miu Miu will/had passed Prada. It is very implicit if not tantamount to say that Prada owns Miu Miu and not the other way around. It's not simply about them having the same price.

Business, revenue, and luxury wise, Prada will always be ahead of and will remain superior to Miu Miu.

 

[mistress_f]

Wasn't Miu Miu more reasonably priced and aimed at the younger market back when it was still shown in Milan? I cannot even recognise the current Miu Miu girl, it's all so luxurious since she moved to Paris.

even when they were already showing in paris, the prices were a lot more reasonable. The spring 2007 shoes ( the double strap mary janes) were the most recognizable runway item from that collection and they costed like half of what regular miu miu shoes cost now. i guess it's similiar with the clothes aswell. the prices went up like crazy in the last few years

 

[agee]

Miu miu supposedly is Miuccia's very personal and own vision of what clothes ought to be according to her.

She started with Prada, but that's her family's line ... and even though it does have her vision isnt as free creatively speaking as Prada.

In the begining MiuMiu was cheaper than Prada and got a lot of buzz. Now .. meh!

But yeah, it is not a diffusion line.

This is the best explanation I have read about the distinction between the two labels. The interesting thing about it is that Miu Miu being the more youthful brand has not always applied and this is a good explanation of that disconnect.

 

[JunyaSchick]

My guess is that Miu Miu was born with the aim of being a second brand. Its popularity and quality of design has evolved so fast that it's now a brand by itself, designed by the same group of people and with another customer target in mind.

Prices have evolved as has the brand...