EXACTLY what is Jennifer Hawkins selling and who is buying it? Having successfully carved out a multimillion-dollar career flogging a veritable supermarket's worth of products, Hawkins has been increasing the sex appeal factor in an effort to push yet more merchandise. In preparation for the launch next week of her first range of shoes with the footwear brand Siren, Hawkins has posed in a series of over-the-top images wearing a variety of high heels branded JLH, for which she is credited as designer. In one promotional image, pictured above, we see her clutching a bunch of flowers in an empty bath, legs akimbo, wearing a pair of her shoes. Another shot has her writhing on a bed in her heels with a saucy look in her eyes. To say the shots are suggestive would be putting it mildly. Hawkins recently appeared in an equally steamy campaign to promote her underwear range for the Loveable brand.In one shot, in which she is wearing a bikini, her lips are wrapped around her finger as she suggestively sucks a dripping watermelon. Another shows her clutching an ice-cream, licking up the dribbles as they run down her arm. It's the stuff of fantasy for schoolboys and boardroom executives alike, but does it appeal to the women who actually buy these products?
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