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editorialistThe veteran model reflects on her career, style and how social media has changed her industry for better or worse.
In today’s hyperkinetic world of Snapchat and Instagram, where fresh faces are found and forgotten en masse, Jessica Stam’s long-spanning career could be considered near mythic. The model’s resume includes a decade-and-a-half’s worth of fashion campaigns (Dior, Dolce & Gabanna, Bulgari, to name a few), magazine covers and international beauty contracts—there’s even an “It” bag named after her. All this, it’s worth noting, without the hefty endorsement of a famous last name or a hit reality show.
As a teen, the Ontario native—who was discovered at a Tim Hortons with her family—made her first strides in fashion by landing a Marc Jacobs runway show. Upon arriving in Manhattan for the first time, she was smitten. “I remember driving over the bridge and seeing the city,” recalls Stam, who grew up on a pastoral farm with six brothers on Lake Huron. ”It was bigger than anything I had seen.” While still in high school, she captured the attention of photographer Steven Meisel. “I wasn’t really aware of fashion back then,” she laughs, recalling their first meeting. “I didn’t know about his power in the industry. He really got me to open up in a way that that I wouldn’t have otherwise.” Meisel booked Stam for an eight-month exclusive and her role as model-on-the-rise was sealed.
From there, things took off rather quickly. There was a string of Victoria’s Secret shows, a Cover Girl campaign, not to mention the occasional paparazzi-documented fling with a misfit musician. Fast-forward to today, Stam is still on top of her game but she’s the first to admit how the paradigm has shifted. “When I first started, you literally hit the pavement with your portfolio and saw twenty to thirty people a day,” says Stam. “I would call to check in with a pay phone. When I tell the young models this, they look at me like I have three heads. It sounds so ancient now.” But earning a living B.D.A.—that is, before digital age—had its perks. “You would really talk to the crew and other models on set,” she says. “Karen [Elson], Carmen [Kass], all those girls, they’re still good friends of mine because we really connected face to face.”
When the subject turns to the latest league of supermodel scions that have been both praised and slammed for parlaying social media presence into instant fame, Stam remains diplomatic. “It’s just different,” she says in a measured tone. “Social media has definitely changed the industry but don’t know if that makes things easier. There’s still the pressure of, ‘Oh I’ve got to pose for this photo’ or ‘I have to get likes.’ I don’t think that’s easy at all.” Still, she has sage advice for the post-post-Millennial models: “See what you can do in the world,” says Stam earnestly. “When you have hundreds of thousands of followers, it’s important to do that for good and not just self-promotion.” (She’s taken that to heart, recently partnering with Kenya-based non-profit Many Hopes and crowd-funding site AdoptTogether.)
These days, Stam, who just celebrated her 30th birthday, keeps off the radar for the most part (though she’s recently been linked to The Kills frontman and Kate Moss’ ex Jamie Hince). Instead, you’ll find her shooting selfies behind-the-scenes at work or fangirl-ing with gal pals at a Beyonce concert. On graduating from her twenties: “It wasn’t really a big deal,” she demurs. “I actually enjoy working more than ever now because I appreciate fashion so much more.”
When it comes to her off-duty style, Stam favors cool kid brands Public School, The Row and APC, which she pairs with her wardrobe staples—Alaia dresses, Chanel handbags, Thom Browne boots and Rick Owens leather jackets. She punctuates her streetwise vibe with edgy bijoux from cult French jewelry line Stone and LA-based brand Established Jewelry. And she credits her flawless complexion to products from facialist Francesca Paige and Antonia Burell. The best tip she’s received: “Always wash your makeup brushes.”
As for future plans? Stam hints at the possibility of her own fashion line. But her pilgrimage to L.A. four months ago might be the biggest clue—she also wants to act. When asked what types of projects interest her, she says she’d love to do a comedy or a period piece. “It would be a dream to work with Scorsese,” she muses. “And I’ve heard David Lynch is incredible to work with. I’m a huge fan.” Don’t let not having her SAG card yet dissuade you. As she puts it, “Might as well dream big, right?”